Athens Metropolitan Area
I help Greek B2B technology, automation & IT companies achieve profitable growth without worrying where their next client is coming from, ever again. After 22+ years in business development and sales across 5 multinational organizations in UK and Greece - where I personally closed €18.5+M in deals - I recognized a pattern. Most tech companies struggle not because they lack great products, but because they lack clear positioning and effective go-to-market strategies. Since 2020, I've been working exclusively with B2B GreekTech companies to solve this problem. Here's how I help: I guide technology, automation, industrial, AI, and IT companies through profitable positioning and sales-driven marketing that converts technical expertise into revenue. My approach combines: → Strategic positioning that differentiates you from competitors → Value-based selling frameworks that make your company immune to price wars → Content and messaging that speaks both to engineers, technical managers and C-level decision makers → Practical AI implementation across business development functions → LinkedIn strategies that attract ideal clients organically What difference you'll experience: Unlike traditional marketers, I bring an engineering mindset (Electrical & Computer Engineering, MSc in Data Communications) combined with two decades of front-line sales experience. Having lived through the pain of technical selling - from cold calls to complex negotiations - I can fully understand both the technical depth your solutions require and the business outcomes your clients demand. That's why I don't guess what works. I have implemented and experienced it firsthand for years, so I know. And this market-wise knowledge is now available to you. My recent work Includes: - Positioning workshops that clarify your unique market position - Sales & marketing strategies designed for profitability, not just volume - Technical content that builds authority (articles, case studies, ebooks) and ranks in AI searches - CEO ghostwriting and LinkedIn growth strategies - Implementation support: "Do it for you," "Do it with you," or "Do it yourself" So, if you're a B2B tech company tired of: - Being seen as "just another vendor" - Competing solely on price and compressing your profit margins - Marketing that generates "busyness", but not revenue - Sales cycles that drag on forever Let's talk. You can stop guessing what your next move should be and grow your business with confidence. If only you take the first step...
Helping B2B Tech & Automation companies build and implement a profitable growth strategy: • Positioning and (re) positioning workshops • Solid digital growth (sales & marketing) strategy • Options for "Do it for you", "Do it with you", "Do it yourself" implementation • Training and coaching of marketing and sales professionals on effective usage of digital business development tools and channels (i.e. LinkedIn) Crafting result-driven copy & content for tech B2B companies: • Captivating and SEO-optimized website copywriting • Trust-building web content (technical articles, blogging & Linkedin posts) • Expertise-proving case studies • Targeted e-mail campaigns Consultation on tech product & digital business development: • Researching and analyzing competition’s solutions and marketing strategies, to provide guidance on product and business development Industries of expertise: • Industrial Automation, Digital Transformation technologies, Industry 4.0 / 5.0, SaaS, IoT platforms, Cloud-based applications, IT services, Smart Energy & Water management, ESG Academic contribution: • Visiting professor for the "Digital Transformation in Energy sector" module, part of the "Executive Master's on Future of Energy" course, at ESCP Business School
• Business development for Industrial Cobots in Greece and Cyprus • Managing relationships with automation partners, system integrators and industrial end-users • Providing consultation on the design and implementation of collaborative robotics solutions
• Business development for LV electrical motors in the Greek market • Responsible for product pricing and market placement • Designing industrial automation and energy efficiency projects, in Heavy Industry and the Water, Wastewater and Irrigation sectors
• Front-end sales for Robotics & Motion products in the Northern Greek market • Products and systems: Drives, Motors, PLCs, SCADAs, Robotics, Gearboxes • Industries: Water & Wastewater, Cement, Pulp & Paper, Metals, Power Generation, Mining, Oil & Gas • Developed all sales channels: End users, Distributors, Panel Builders, System Integrators, Channel Partners, Cross-divisional sales
• Developed clientele in Northern Greek heavy industry market and built gas and welding machines distribution channels • Participated in the design and implementation of industrial gases plant distribution projects
• Responsible for business development in EMEA region • Sold market reports and growth consulting projects to organizations in the Industrial Automation, Electronics and Process Control sectors