India
11+ years of experience with Tata Steel Ltd with sales and marketing responsibilities across B2B and B2C domains. Customer groups addressed from various steel consuming industries such as construction, yellow goods, oil and gas, railways, agriculture. Area of expertise include Steel in construction, marketing strategy, new business development, solutions approach, collaboration with academia, industry and nodal bodies.
To formulate strategy for medium term and long term growth of Tata Steel 's business of flat products steel within Indian construction industry. Identification of new growth opportunities and implementation of action plans through interaction with industry experts, academic bodies, national and global nodal bodies relevant for steel and construction industries.
Driving central marketing initiatives pertaining to Tata Steel LTD's B2B business in segments such as Oil 7 Gas, Lifting and Excavation, Pre Engineered Buildings, Railways , Construction and Projects. Responsibilities include pricings, orderload management, customer engagement, long term growth and strategy planning, guiding team of industry managers, new product development etc