Canada
I believe strong organizational cultures drive engagement, agility, and innovation the foundations of superior business performance. My career has been defined by 15+ years of building, scaling, and improving multi-site business operations driving Operational Excellence and Revenue growth for Multinational Corporations. I’ve held progressively senior roles across Enterprise Transformation & Commercial Strategy, Risk, Governance, M&A Integration, Multi Site Operations, Shared Services, Sustainability, Community Relations, Customer Experience & Culture. This breadth has shaped my leadership style grounded in accountability, disciplined performance, and a clear focus on people and customers. Leveraging this unique blend, I’ve led complex business divisions and country level operations within multinational corporations, delivering large scale transformation across manufacturing, logistics, and national and international commercial organizations operating in highly regulated, compliance driven, and sustainability focused environments. Core Value Proposition I specialize in transforming operational and commercial complexity into disciplined, scalable, and predictable performance. Through analytical rigor and practical field engagement, I build agile systems and governance frameworks that protect margins, prevent operational disruption, and position organizations for a more sustainable, resilient future. Enterprise Level Impact > Revenue Growth: Expanded revenue 60% and EBITDA 50%, delivering an 11% CAGR > Market Expansion: Increased market-share 5% by deploying targeted market entry strategies, resulting in highly predictable, long-term revenue streams. > Supply Chain Scale: Expanded national supply chain operations 10x, strengthening SLA performance, service reliability, and resilience > Digital Transformation: Improved revenue predictability by embedding AI enabled sales tools and CRM modernization > Financial Governance: Provided disciplined stewardship across major operating and capital budgets > Safety, Crisis & Culture Leadership: Increased employee engagement while navigating COVID 19, Force Majeure events, and global supply chain disruptions. I thrive in complex, multi site environments where commercial discipline, operational excellence, and strong culture come together to drive sustainable growth.
1. Providing strategic advisory on capital allocation and market entry strategies, with a dedicated focus on ESG integration and sustainable infrastructure investments 2. Partnering with mid-market enterprises to optimize commercial frameworks, streamline operational supply chains, and build scalable governance models
The FUCHS Group is the world’s largest independent lubricant manufacturer, a German-rooted global enterprise founded in 1931. Generating over $6 Billion USD in annual sales, FUCHS develops, produces, and markets specialty lubricants and Chemicals for nearly every industrial application, serving mission-critical sectors including aerospace, medical, automotive, energy, infrastructure, and defense. As Managing Director, I led the strategic transformation of FUCHS Canada. Under my leadership, the company executed a multi-year investment plan to scale our footprint into a nationally recognized powerhouse of sustainable solutions helping our customers reduce carbon emissions while simultaneously enhancing their operating efficiency and reliability. I oversaw full regional operations, corporate strategy, capital planning, and stakeholder relations. During my tenure, I focused on modernizing infrastructure, building a high-accountability culture, and positioning the business for a low-carbon economy. Through these initiatives, I expanded national manufacturing and logistics capacity tenfold, secured Tier-1 OEM partnerships, and increased market share by 5%. These commercial and operational interventions drove a 60% increase in revenue and a 50% increase in EBITDA (representing an 11% CAGR), while optimizing working capital and boosting our Employer Net Promoter Score (eNPS) by 60%.
As Head of Sales and Marketing, I led the comprehensive commercial and strategic turnaround of the Canadian organization. My mandate was to expand market share, diversify products, and penetrate new business segments while optimizing the sales structure for sustainable scale. To differentiate our value proposition, I integrated the 'FUCHS Smart Service' ecosystem, embedding advanced IoT technologies like telematics, fleet management, and SaaS tools (FluidsConnect) into our core offering to create a modernized foundation for high-yield, scalable growth. Under my leadership, the division executed a multi-year go-to-market (GTM) transformation. This strategic pivot shifted the business into a consultative, deeply embedded technical partnership model, enabling enterprise clients to optimize asset life and achieve ESG mandates while aggressively driving regional brand recognition. Directing the national sales, marketing, and technical application teams, I held full accountability for top-line revenue, channel profitability, and regional brand equity. I standardized sales performance infrastructure, scaled distributor networks, and positioned the portfolio for value-based enterprise selling. Through these initiatives, we secured critical Tier-1 OEM partnerships, captured a 5% increase in total market share, and deployed AI-supported CRM architectures. These interventions successfully delivered a 60% surge in top-line revenue, reignited the sales funnel, and boosted sales forecasting predictability by 50%
Directed a $135M+ Commercial & Industrial (C&I) business unit across Eastern Canada and Nunavut, leading a cross-functional team. Spearheaded full Go-To-Market (GTM) transformation, margin optimization, and sector diversification strategies to capture market leadership. Championed value-based selling and channel restructuring models that converted high-potential market segments into highly profitable operating regions. Key Achievements 1. Grew profitability by $12M (9%) by refining GTM execution, establishing the division as the company’s most profitable operating region. 2. Engineered and launched a multi-tiered B2B/B2C pricing framework and clear channel rules of engagement, expanding the distributor channel 21% YoY. 3. Achieved sector leadership in Mining, Construction, and Waste Management through value‑based selling. 4. Secured major enterprise accounts by displacing entrenched competitors with technical value propositions. 5. De-risked the business unit portfolio by aggressively diversifying into Power Generation, Municipal Fleets, and Wood, Pulp & Paper sectors.
Managed a $67M portfolio, six Sales Managers, and a $2M budget across Eastern Canada & Nunavut. Key Achievements 1. Led the Eastern Canada strategic business review and GTM strategy that laid the commercial foundation for 5‑year growth. 2. Designed national distributor pricing strategy, increasing sales, profitability, and distributor engagement. 3. Implemented sales playbooks that improved coaching, risk mitigation, and in‑field effectiveness. 4. Built and deployed advanced sales toolkits that accelerated competitive account acquisition and maximized client retention.
Provided high-impact executive support to the Lubricants Leadership Team, driving strategic initiatives to accelerate global sales growth and operational alignment. Key Achievements 1. Led the China Growth Strategy, securing investment approvals to scale the international business unit to $100M within 10 years. 2. Produced critical executive performance insights and financial reporting for the Downstream Leadership Team, institutional investors, and the Board. 3. Directed planning for global sales, marketing, and manufacturing alignment conferences. 4. Supported high-stakes incident management communications as a core member of the corporate Response Management Team.
Managed a $32M portfolio across Industrial, Commercial, National, and Global accounts. Key Achievements 1. Negotiated and secured major accounts, expanding national and North American portfolios. 2. Delivered 10% annual growth by identifying new market opportunities. 3. Streamlined multi‑location lubricant program rollouts, improving customer engagement. 4. Managed OEM and buying‑group programs that opened new revenue channels. 5. Earned 2 Sales Leadership Awards and 2 Outstanding Contributor Awards.