Mödling, Lower Austria, Austria
At Beko Austria AG, our team continually strives to delight customers by offering innovative MDA/SDA/CE products from renowned local and international brands. With an advanced understanding of sales leadership and strategic management, my focus is on fostering customer-centric organizations and spearheading successful market strategies. With a background in key account management, our approach has enabled the creation of sustainable, profitable business ventures across Europe. The skills honed over the years have been pivotal in building partnerships and enhancing customer journeys, ultimately delivering solutions that benefit all stakeholders within the dynamic European electronics industry.
Purpose- to make the customers and consumers happy by offering state of the art MDA/SDA/CE products of great local and international brands like Elektrabregenz, Beko & Indest
Interim & Project Management & Supervisor
Increased weighted distribution by mid double digit# Doubled value M/S within 18 Month TOP 2 M/S position in the core segment Initiated/developed/executed POS solution and strengthen brand visibility Increased sales <50% within 1Y Leadership 3 HC Responsible for increasing weight of distribution, visibility & value market share as well as for implementing strategic pillars to position KitchenAid as premium player in defined segments - increased value M/S from low double digit # to mid 20th within 18 month
Established trading/ trade marketing management in new market (NL)resulted in top 3 e-tailer within 6 month. Build up Trading organization from the scratch (NL) Launched SDA, TV category in Germany as well as in the Netherlands Responsible for setting up procurement structure and supplier relationships within the European operations and implementing new profitable revenue streams including 3C's ( customers, categories, countries). Member of European Leadership Team Member of AO Senior Management Team 10 HC Established in 2000, ao.com is the UK’s largest online retailer of white goods. Growth has been extraordinarily rapid, and although the company has already achieved greatcommercial success, we are still very ambitious. ao.com has created a unique work environment that allows all our people to flourish. We’ve developed innovative employee engagement programs that motivate and captivate, and everything we do is underpinned by the belief that work can be fun. It’s this principle that has fueled our swift ascent up The Sunday Times List of Best Companies to Work For – from no. 63 in 2011 to no. 4 in 2013. In 2014 ao.com decided to roll out this success model to other territories as well. First stop Germany and the Netherlands followed 02/16.
Improved retail margin by double digit % Re-organized German trading organization Drove 1st AO cross territorial campaign (Samsung Add-wash) Increased unaided brand awareness by +6p Responsible for all trading & trade marketing activities & relations within mainland Europe. Leadership 25 HC Member of European Leadership Team Member of AO Senior Management Team Established in 2000, ao.com is the UK’s largest online retailer of white goods and consumer electronics. Growth has been extraordinarily rapid, and although the company has already achieved great commercial success, we are still very ambitious. ao.com has created a unique work environment that allows all our people to flourish. We’ve developed innovative employee engagement programs that motivate and captivate, and everything we do is underpinned by the belief that work can be fun. It’s this principle that has fueled our swift ascent up The Sunday Times List of Best Companies to Work For – from no. 63 in 2011 to no. 4 in 2013. In 2014 ao.com decided to roll out this success model to other territories as well. First we started to conquer are Germany (10/14) and in spring 2016 we made our first customers happy in the Netherlands (03/16).