Amsterdam, North Holland, Netherlands
With over three decades of leadership experience, I focus on growing businesses, driving enterprise-wide digital transformation and AI-enabled innovation. I specialize in aligning strategy, innovation, digital, and operations to drive sustainable, enterprise-wide growth. I bring deep experience across industries and functions, having built new businesses from the ground up and transformed underperforming ones into market leaders. My leadership is defined by a blend of vision, execution, and cross-functional collaboration—developed through leading €100M+/year programs, scaling global operations, and delivering AI-enabled, data-driven value at scale. Leadership Highlights: • Enterprise-Wide Transformation: Led €100M+/year digital, data, and process modernization at Philips and Brenntag—boosting efficiency, customer value, and organizational agility. • Strategic Turnarounds: Delivered €250M+ EBITA gains by restructuring underperforming units and embedding end-to-end transformation across functions. • Innovation for Growth: Launched new categories (e.g., soundbars, connected AV systems) and award-winning digital platforms that drove market leadership. • Global Scaling: Optimized global supply chains across Europe, Asia, and the Americas—reducing costs and enhancing service levels and resilience. • AI & Analytics Impact: Enabled smarter, faster decision-making with unified platforms and AI-powered analytics, resulting in significant revenue and efficiency gains. What I Bring: • Visionary Strategy: Bridging long-term vision with practical execution to create shareholder and stakeholder value. • Digital Leadership: Turning ambition into action with clear digital roadmaps and scalable capabilities. • Global Execution: Leading diverse teams with a collaborative, outcomes-focused mindset. • Cultural Alignment: Embedding change through strong governance, end-to-end processes, and purpose-led leadership. • Sustainable Impact: Building lasting capabilities while delivering short-term business wins. I’m passionate about transformation, innovation, and unlocking the full potential of people and technology. I thrive in C-suite and board-level collaboration—tackling complex challenges, reimagining business models, and creating value that endures.
Our services cover the full transformation journey: • Business Model Development • Digital, AI & IT Strategy • Digital Transformation • Product Development • Organizational Build-up • Operational Excellence With international experience across industries, we partner side by side with leaders to design and deliver change that last.
- Driving thought leadership on the future of AI and digital transformation through Best of Digital Transformation, a curated platform offering strategic tools, insights, and frameworks for executives. - Enhancing expertise in AI and emerging technologies to shape a long-term vision for enterprise transformation over the next decade. - Completing executive education in corporate governance at Nyenrode to strengthen board-level leadership and decision-making. - Engaging with senior leaders across industries to exchange insights on innovation, leadership, and digital value creation. - Exploring new opportunities to shape & lead enterprise-wide transformations and unlock long-term growth both in executive and non-executive settings.
Leading Brenntag's DiDEx (Digital.Data.Excellence) transformation, a €500 million multi-year investment program modernizing the company's digital architecture, data, and processes to: • Become the easiest to do business with for our customers and suppliers. • Unlock the value from our data. • Build critical digital capabilities. • Deliver measurable business value. Key Contributions: • Driving deployment of digital platforms, including Salesforce (CRM), SAP (ERP/Warehouse Management), Workday (HR), and Blue Yonder (Transportation Management). • Supporting adoption of AI-enabled analytics in sales recommendations, pricing optimization, and demand forecasting, unlocking significant operational efficiencies and revenue opportunities. • Embedding end to end deployment and transformation management to ensure organization-wide alignment and sustained impact. Results: • Generated Over €40 Million in Annual Value: Delivered significant business impact through the deployment of advanced analytics products. • Achieved Operational Efficiency Gains: Realized immediate cost savings exceeding €20 million through Lean-based Business Excellence programs and further value will be unlocked with the adoption of the digital platforms. • Integrated Transformation Across the Organization: Established a unified transformation roadmap across global teams, fostering a cultural shift toward end-to-end process thinking, optimisation and management.
Led the global end-to-end deployment of new business capabilities for Brenntag, the world's leading distributor of chemicals and ingredients. Focused on enhancing customer and supplier engagement by delivering innovative solutions to strengthen market leadership and drive growth. Key Focus Areas: • Executive-level program and deployment management to ensure successful global implementation. • Business process optimization and adoption management to embed new capabilities. • Stakeholder engagement across regions to align strategic roadmap and business objectives.
Led the Implementation Competence Centre, overseeing the adoption and change management of standardized processes and business capabilities across all Philips IT and Date enabled transformation programs. These were spanning Innovation, Marketing, Sales, Operations, Supply Chain, Service, and Enabling Processes (e.g., Finance, HR, Quality). Key Achievements: • Delivered 280–350 capability deployments annually (2019: 287 deployments, 2020: 284, 2021: 350), ensuring alignment with business objectives and organizational transformation goals. • Streamlined implementation processes to accelerate adoption of new capabilities, driving measurable improvements in operational efficiency and cross-functional collaboration. • Enabled enterprise-wide standardization of processes and value chains across multiple domains, enhancing scalability and consistency across the organization. • Championed change management practices to ensure successful integration and sustained value delivery from transformation programs.
Led BlueHeart, Philips’ largest transformation program at the time, focused on implementing digitally enabled processes across Operations, Supply Chain, Service, and Finance. This strategic initiative aimed to drive standardization, reduce business complexity, and enhance operational efficiency, supported by a program budget exceeding €100 million annually. Key Achievements: - Successfully delivered 100+ deployments in 2018–2019, ensuring seamless integration of standardized processes across global operations. - Consolidated the number of ERP kernels from 50 to 12 within two years, significantly simplifying IT infrastructure and enabling scalable, efficient operations. - Championed cross-functional collaboration and change management to ensure adoption of new processes, enabling measurable business impact and sustainability.
Managed the Order to Cash portfolio of transformation programs, €50-80 Million per annum, focused on simplifying, standardizing, and enhancing Philips operational backbone to achieve greater speed, flexibility, and efficiency. Led initiatives to implement new ways of working across Operations, Supply Chain, and Service, driving operational excellence throughout end-to-end value chains. Key Contributions: • Directed the design and deployment of standardized processes, including Order to Fulfillment to Cash, Forecast to Plan, Plan to Finished Goods, Request to Resolution, and Customer Project Management. • Successfully implemented transformation programs across businesses, markets, sites and functions, ensuring effective alignment with strategic objectives. • Defined the Operations Strategy process for Philips HealthTech, shaping long-term operational direction and priorities. • Championed end-to-end value chain improvements, enhancing efficiency and scalability while fostering cross-functional collaboration.
Led the global business for wireless and internet-connected audio and video products, driving significant growth, innovation, and industry recognition. Key Achievements: • Business Growth: Increased revenue from €5 million to €15 million by expanding the product portfolio and enhancing market positioning. • Industry Recognition: Secured two EISA Awards (2008, 2010) for Best Audio System, the most prestigious award in the audio industry. • Product Expansion: Grew the product range from 1 to 5 audio products within a year, addressing diverse consumer needs and market opportunities. • Global Development Network: Established a new product development network across Europe, North America, India, and China, enabling efficient cross-regional collaboration. • Strategic Marketing Excellence: Developed the Mission Critical Initiative Marketing Plan, recognized as the best plan at the Global Marketing Forum. • Customer-Centric Innovation: Implemented the Value Proposition House framework and a robust consumer insight process, aligning product innovation with market demands.
Directed the business and product strategy, innovation roadmap, and end-to-end marketing activities for Philips’ Audio & Multimedia division. Delivered significant business growth, expanding revenue from €1.3bio to over €1.5 bio within three years. Key Achievements: • Strategic Growth: Defined and executed a comprehensive business and product strategy that drove a €200 million revenue increase, solidifying market leadership. • Portfolio Management: Oversaw a diverse product portfolio, including connected audio products, home audio/video systems, docking and PC audio systems, MP3/MP4 players, and new business development initiatives. • Innovation Leadership: Spearheaded the development of innovative products aligned with emerging market trends in home theatre, computer and portable audio, fostering sustainable growth. • Integrated Marketing Excellence: Managed both upstream (product positioning and strategy) and downstream (market activation and campaigns) marketing, ensuring alignment with business objectives and customer needs..
Managed a €50 million global business catering to both B2B and B2C customers, driving a strategic transformation of the product portfolio and achieving a significant financial turnaround. Key Achievements: • Portfolio Transformation: Shifted the business from 80% mainstream products (passive wooden loudspeakers) to 80% innovative solutions (active, flat, and compact sound solutions), including the creation of the soundbar category. • Financial Turnaround: Reversed the business trajectory, moving from a double-digit loss to mid-single-digit profitability within three years while maintaining stable revenue levels. • Category Leadership: Pioneered market-leading sound solutions, setting new industry standards and positioning Philips as an innovator in the consumer audio space. • Strategic Execution: Led cross-functional teams to deliver innovative products aligned with evolving customer preferences, driving both operational efficiency and market success. • Divestment: supported successful sale of the unit to external investors.