Amsterdam, North Holland, Netherlands
𝗜 𝗵𝗲𝗹𝗽 𝗻𝗲𝘄 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝗶𝗲𝘀 𝘀𝗰𝗮𝗹𝗲 𝗳𝗿𝗼𝗺 𝘁𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗽𝗿𝗼𝗺𝗶𝘀𝗲 𝘁𝗼 𝗿𝗲𝗮𝗹 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗶𝗺𝗽𝗮𝗰𝘁. Managing Director with a track record of driving growth, commercial transformation, and value creation in (PE-backed) scale-up, and high-change environments. With extensive hands-on experience in data & AI-driven, I specialize in translating complex technologies into clear customer value propositions, commercially viable use cases, and scalable revenue streams. Most effective in transformation and scaling phases where strategic focus, commercial discipline, and decisive execution determine results.
At Norstat, we provide best-in-class proprietary panels across Europe and Americas, enabling organisations to make data-driven decisions with confidence. With a panel network of 14 million respondents, we differentiate through data quality, bets-in-class service and a strong local presence in each market. In my role as Managing Director, I have full responsibility for P&L, go-to-market execution, and client delivery in the Dutch market. I focus on strengthening data quality, scaling commercial performance, and ensuring that our local teams consistently deliver high-value data & services to clients operating across Europe.
Leading the Dutch operations of a leading Data & AI consultancy (PE backed), with full P&L responsibility. Accountable for growth strategy, go-to-market execution, business development, and building best-in-class consultant teams in a complex, fast-changing environment. ADC is a Data & AI consultancy focused on enabling organisations to translate data and AI into measurable business and societal impact. We support clients across Financial Services, Public & Society, Healthcare & Life Sciences, and Agriculture & Food, helping them strengthen decision-making, improve performance, and build scalable, future-proof capabilities. Our work spans strategy, analytics, engineering, and design, integrating people, processes, and technology to deliver solutions that are both responsible and value-creating.
Driving commercial growth & implementing scalable commercial operations
Set-up and lead the Customer Excellence practice, focused on creating value with data in marketing and customer experience. Projects included data-driven transformations of retail bank and food retailer
Set-up this new taskforce, focused on the applicability of technology and insights from data on creativity over the entire process of a campaign. How do we deal with all the new possibilities that data science and technology bring and how do you as an organization optimally focus on this? With Creative.io we look at exploiting the full potential of the possibilities that data, technology, media and creativity offer.
At DEUS, we use data & artificial intelligence to tackle business challenges and create value for people, organisations & society. As Marketing AI lead, I created business value for our clients with Artificial Intelligence use cases in Marketing.