Amsterdam Area
I'm a Product Management professional with 14+ years of experience. I'm specialised in B2B SaaS start- and scale-up companies (sub €1M to €15M+ ARR) with a broad product portfolio (4 or more).
Context: B2B SaaS group in financial & professional services | Size: 700+ FTE across 10+ offices | Portfolio: 10+ operating companies across 5 sectors (Accountancy & Tax, Consultancy & Agency, Finance & HR, Insurance & Mortgage, Legal) - AI Enablement: Identifying and scaling AI use-cases in product/design (operations) across operating companies. - Product Operations: Building strong product operating models, elevating discovery, delivery and ways of working across 10+ operating companies with diverse tooling, maturity levels and markets. - People & Coaching: Actively driving PM recruitment, onboarding and coaching at the operating company level, growing product talent and embedding strong product practices across teams. - Operating Model & Scaling Maturity: Establishing shared product capabilities to bridge Product, Design and Engineering across the group.
SaaS Advisors B.V. specialises in Product Management advice and (fractional) leadership for B2B SaaS start- and scale-up companies. Project highlights: - Head of Product, Nordhealth Therapy BU
Context: High-growth Health SaaS | Size: 500+ FTE | Publicly listed | Team size: 6 → 10 FTE (PM, UI, FE) • Impact: Navigated a multi-product architecture to bring strategic alignment and unification across diverse product lines, markets and platforms, including the conceptualisation and launch of their first AI/LM powered product. • Transformation: Matured R&D processes and empowered cross-functional teams to drive product excellence.
Context: High-growth B2B Hospitality SaaS | Org size: 50 → 100+ FTE | Series A (€12M) | Team size: 2 → 9 FTE (PM, Ops, UX, UI, FE) • Portfolio Management: Managed a broad portfolio of 5 products, aligning strategy across lines to drive market leadership. • Operating Model: Designed and implemented a unified product development operating model, bridging Product, Design, and Engineering. • Team Leadership: Led and grew the product and design team, focusing on maturing product culture and outcome-driven results.
Context: High-growth B2B Compliance SaaS | Size: 40 → 150+ FTE | Series A & B (€27M) | Team size: 1 → 8 FTE (PM, UI, FE) • Scaling Maturity: Led the department through rapid expansion, maturing the product practice as the team tripled in size. • Operational Excellence: Established standardized product discovery and R&D operations, ensuring high-quality outcome across a multi-product architecture. • Strategic Alignment: Envisioned and realised a radically new product direction, moving away from hard-coded modules to an integrated compliance management platform, which led to hyper growth, outmanoeuvring of competition and succcesive funding rounds.
Leadership of the product & design teams, and overarching Product vision & strategy, for the product lines focussing on end-users.
Responsible for the no-code Integrated Compliance Management (ICM) product lines, as well as product operations.