Hans-Joerg Friedrich

Executive Board Member @ IF-Tech | 2 Digit Growth Rates Annually | ​> 50% Managed Services | American Vendor Background | Strategic Customer Engagement | Trusted Advisor Closing Complex Enterprise Deals

Munich, Bavaria, Germany

About

Innovative and focussed IT Solutions around End User Computing that is supporting our customers business value in the most secure way possible. Business critical customer environments designed and built on time and under budget. Operated and maintained with deep technical expertise and pro-active. I lead teams that drive projects >1m€ with Enterprise customers, guide Marketing to deliver 3 times the pipeline Sales needs to execute with an ROI >1/15 #EUC #Cyber Security # DC Infrastructure #Microsoft # HCI #Citrix #Compliance # Linux # strategic Focus #AI

Experience

  • IF-Tech (Munich)
    • Executive Board Member
      Jan 2024 - Present · 2 yrs 7 mos

      o Initiating growth through tailored IT solutions that enable operational excellence, support business transitions to recurring revenue models, and scale with strategic ambitions. o Driving upper mid-market and enterprise sales with a customer-first approach, innovative technologies, and value-driven managed services designed for long-term business impact. o 2-digit growth rates achieved in 2023, 2024

    • Chief Sales Officer (CSO)
      Apr 2023 - Dec 2023 · 9 mos

      o Providing strategic guidance and tailored IT solutions for modern hybrid work that translate complexity into actionable outcomes – from technology roadmaps to operational efficiency, backed by scalable managed services. o Empowering sales teams with digital tools and strategies to drive revenue, accelerate cycles, and achieve sustainable growth. o Designing IT investment models that balance long-term value and financial flexibility with transparent planning, scalable services, and predictable costs that turn IT into a strategic driver of growth.

  • Citrix (Full-time · 5 yrs 4 mos)
    • Sr. Sales Specialist Application Delivery & Security; Commercial Industries and Retail
      Nov 2021 - Apr 2023 · 1 yr 6 mos

      o Sales expert for solution level messaging and its capabilities spanning the Citrix application delivery and security portfolio. o Sold cross-functional to more than 120 customers across Germany in two verticals; commercial industries and retail. o Supported 5 core sellers to leverage application delivery and security into hybrid cloud scenarios, identified customer needs, and sold solutions like access security, application security, and application delivery solutions.

    • Manager Partner Development and Strategy, Central Europe
      Jan 2018 - Nov 2021 · 3 yrs 11 mos

      o Supported the Citrix channel, alliances and GSIs in Central Europe to leverage the technology. o Strengthened channel partners regarding application delivery and security that leverages access and application security, and HMC application delivery. o in average > 100% quota attainment

  • Director Channels CEUR (Germany, Austria, Switzerland, BeNeLux and Nordics) at InfoVista
    May 2016 - Dec 2017 · 1 yr 8 mos

    o Maximized user experience across applications, enabled seamless access anywhere and anytime, through a secure and scalable Hybrid WAN solution. o Built a scalable channel ecosystem across service providers and global system integrators to support 5-year growth plan. o Engaged, re-engaged, and recruited new partners in the SP, MSP and Global SI space

  • Head of Channels Continental Europe at IR
    Jun 2014 - Apr 2016 · 1 yr 11 mos

    o Lead and implemented the channel strategy across Continental Europe (CE), and built a high-performance team o Secured a global distribution agreement with Westcon, and leveraged key alliances with Avaya, Cisco, Microsoft, and global system integrators (SIs) and service providers (SPs) to expand market reach. o Established and nurtured local channel ecosystems, achieved significant growth within the first year through strategic partnerships and a tailored approach.

  • Regional Director Channels CEMEA at Polycom
    Feb 2011 - May 2014 · 3 yrs 4 mos

    o Managed and lead a Channel Team of 11 direct reports across DACH and Eastern Europe, drove operational efficiency and channel performance. o Restructured the channel strategy to scale operations and increase profitability, with a focus on establishing a dedicated Service Provider channel, and onboarding new IT-specific partners. o Successfully rolled out an international distributor partnership with IngramMicro, realigned the partner landscape towards high- volume system integrators (SIs), and consistently exceeding sales quotas (FY11: 101%, FY12: 122%, FY13: 118%).