United States
With over 12 years of experience in visual storytelling, I specialize in crafting compelling narratives for B2B audiences. As a Senior Video Specialist at Barracuda, I lead the full production lifecycle, collaborating across marketing, product, and sales teams to deliver creative, platform-specific video content. My expertise spans commercials, product explainers, thought leadership interviews, and customer testimonials, ensuring every project aligns with business goals and engages audiences effectively. My passion lies in translating complex ideas into visually impactful stories. Leveraging my skills in creative direction, scripting, and multi-channel content delivery, I contribute to enhancing brand visibility and audience engagement. Whether working solo or with a team, I bring precision, agility, and a deep commitment to excellence in every aspect of the production process, from initial concept to final execution.
•Led End-to-End Video Production: Owned the full production lifecycle for a variety of marketing and brand content, including commercials, product explainers, thought leadership interviews, customer testimonials, and event recaps. •Creative Direction & Strategy: Partnered with marketing, product, and sales teams to shape creative concepts that aligned with business goals. Consulted on messaging, scripting, storyboarding, and visual strategy. •Multi-Channel Content Delivery: Produced and adapted video assets for global campaigns across multiple platforms including YouTube, LinkedIn, internal comms, email marketing, and web landing pages. •Optimized content for platform-specific requirements and engagement best practices. •Hands-On Shooting & Editing: Managed all phases of production from scripting, storyboarding, filming, editing, sound design, and motion graphics integration. Directed shoots remotely and on-location using DSLR/mirrorless cameras and other cinema grade cameras such as R3D, Arri and Sony. •Managed lighting, audio capture, and set design. Edited footage using Adobe Premiere Pro and DaVinci Resolve; integrated motion graphics in After Effects. •Vendor & Crew Management: Sourced, hired, and managed freelance videographers, editors, and animators to scale production capabilities as needed. Negotiated contracts and supervised deliverables to ensure consistency with brand standards. •Performance Tracking & Optimization: Monitored video performance metrics post-launch to inform future creative strategies, improve storytelling approaches, and drive higher audience engagement. •Cross-Functional Collaboration: Acted as a key partner to marketing leads, executives, product managers, and sales teams to create content that supported product launches, customer education, and brand awareness initiatives. •Process & Workflow Development: Streamlined production processes by implementing systems for asset management, review cycles.
•Full-Scope Video Production: Directed, produced, and edited multimedia content for a diverse range of global clients, including tech brands, non-profits, entertainment companies, and cultural organizations. •Managed projects from initial concept through final delivery. Branded content, testimonials, and short-form documentaries for diverse clients. •Creative & Scripting: Consulted with clients to develop creative strategies, write scripts, and storyboard concepts for brand films, social campaigns, product videos, documentaries, and promotional content. •On-Location & Remote Directing: Led domestic and international shoots, often as a one-person crew or with lean teams. Managed cinematography, lighting design, set direction, and talent coaching to ensure high-quality outcomes in diverse environments. •Editing & Post-Production: Edited videos with Adobe Premiere Pro, Final Cut Pro, and DaVinci Resolve. Created motion graphics and animations in Adobe After Effects to enhance storytelling and viewer engagement. •Client Collaboration: Worked closely with marketing teams, founders, creative directors, and producers to meet specific campaign goals and brand guidelines. Adapted visual messaging for multiple formats, including social media, corporate communications, and event content. •Production Management: Managed tight deadlines, fast turnarounds, and varying production budgets. Provided solutions for complex logistics including international travel, remote workflows, and virtual team coordination. •Content for Diverse Channels: Produced media assets for digital marketing, web, social, experiential activations, and live events. Delivered content optimized for YouTube, LinkedIn, Instagram, and streaming platforms. •Technical Expertise: Operated professional camera systems (DSLR, mirrorless, cinema cameras), audio equipment, lighting rigs, and drone technology where applicable. Maintained technical proficiency across evolving media production trends and tools.
•Creative & Vision: Led the end-to-end visual media strategy for the organization, overseeing the development and execution of video, photography, motion graphics, and multimedia content to support marketing, branding, and internal communications goals. •Brand Alignment: Worked closely with executive leadership, marketing, and product teams to align visual storytelling with business objectives. Developed creative campaigns that enhanced brand visibility, audience engagement, and message clarity. •Production: Managed the entire production pipeline from pre-production through post-production. Oversaw storyboarding, scripting, casting, scheduling, budgeting, and creative direction for projects ranging from short-form social videos to large-scale branded content. •Cross-Department Collaboration: Partnered with marketing, sales, and executive teams to produce multimedia assets for a variety of initiatives including product launches, recruitment campaigns, live events, and internal training. •Operational Excellence: Implemented production workflows and systems to increase efficiency, reduce turnaround times, and maintain consistent quality across all media assets. Managed project calendars, production schedules, and vendor relationships. •Post-Production: Editing, color correction, sound design, and motion graphics integration to ensure final deliverables met creative and technical standards. Reviewed and approved all content before public release. •Data-Driven: Monitored analytics and audience engagement data to refine visual strategies and content approaches. Adjusted creative output based on performance metrics and viewer insights. •Budget & Resource Management: Managed departmental budgets, negotiated with vendors, and sourced production resources to optimize costs without sacrificing quality. •Innovation & Industry Trends: Stayed ahead of visual media trends, adopting new technologies and creative approaches to keep content fresh, relevant, and competitive.
•Directed, produced, and edited over 100 video projects for diverse clients across global markets. Led the full production cycle from concept development, scripting, and pre-production through post-production and delivery. • Created broadcast commercials, branded content, promotional videos, and social media assets tailored to meet unique client objectives and brand guidelines. •Managed on-location and studio shoots, overseeing cinematography, lighting, and audio capture to achieve high-end production value. •Conducted worldwide location scouting and coordinated logistics, ensuring seamless production across various environments. Collaborated closely with clients and stakeholders, translating their vision into compelling visual narratives and incorporating feedback to refine deliverables. •Supervised and worked alongside freelance crews, including cinematographers, audio engineers, and editors, maintaining creative and technical oversight throughout projects. •Edited and color-graded final videos using Adobe Premiere Pro and DaVinci Resolve, integrating motion graphics and animations in Adobe After Effects as needed. Balanced creative storytelling with strategic brand messaging, delivering content optimized for TV, digital platforms, and social media. Managed project budgets, timelines, and legal clearances while maintaining quality and exceeding client expectations.