Miami, Florida, United States
Results-driven executive with over 15 years of expertise in digital sales, marketing, and business strategy across media, technology, and entertainment industries. Renowned for leading high-performing teams, developing innovative marketing strategies, and driving substantial revenue growth for global leaders such as TelevisaUnivision, Time Inc., and Loud And Live. Adept at leveraging data-driven insights to optimize campaigns, identify new market opportunities, and foster multimillion-dollar brand partnerships. Passionate about pushing the boundaries of digital innovation, building strategic partnerships, and leading initiatives that deliver measurable results. Achievements Revenue Growth & Market Expansion: • Drove $6M in national digital advertising revenue for Time Inc. by conceptualizing a unique first-party audience graph targeting the Hispanic market. • Achieved 156% YoY revenue growth at Univision Communications by leading a sales team across the Southeast region. • Secured $2M in new business revenue through media, marketing services, and sponsorships at Loud And Live, maximizing profitability across blue-chip clients like GSK, NASCAR, and Walmart. Strategic Innovation & Brand Partnerships: • Launched an enterprise MarTech strategy at Loud And Live, enabling in-house programmatic ad buying and data-centric decision-making, resulting in consistent sell-through rates of over 90% across O&O events. • Created impactful campaigns for brands like Goya and New Balance, including a collaboration with Carlos Vives that garnered 45M+ impressions and three Telly Awards. Leadership & Team Development: • Managed and mentored teams of up to 70 account executives, implementing professional development programs that improved pricing strategy, forecasting, and tactical closing methods. • Revitalized and reconstructed sales approaches at Time Inc., achieving a 105% YoY growth by cultivating new long-term brand partnerships. Crisis Management & Revenue Preservation: • Successfully offset broadcast TV revenue losses during COVID by driving digital sales growth through OTT and local news app products, preserving revenue streams with a 22% YoY increase. New Market Acquisition: • Monetized the US Hispanic market at Yieldbot by onboarding multicultural premium publishers and securing first-time brand partnerships with Target, Lexus, and AstraZeneca, generating $1.3M in revenue.
Deliver ad hoc and fractional engagements that help companies scale their sales and marketing through data‐driven strategy, operational streamlining, and compelling data storytelling. Develop and execute customized brand and marketing solutions—from audience targeting to co‐marketing negotiations—that unlock revenue growth and fortify market presence. Integrate robust digital marketing competencies, performance dashboards, and optimized organization design, mentoring marketers at all levels to foster a culture of continuous improvement. Recent initiatives include serving as Interim VP of Integrated Marketing at PetMeds.
Lead cross-functional digital transformation initiatives that establish an enterprise MarTec/MadTech strategy with a tech stack enabling in-house programmatic ad buying, the creation of structured 1st party data warehouses, and ERP-integrated dashboards that promote insight and data-centered decision-making. Drive media strategy across agency accounts, managing performance deliverables across teams of biddable, broadcast, influencer, and branded content SMEs.
Facilitated integrating and optimizing a comprehensive tech stack, ensuring smooth transitions and adoption of PM, DSP, and BI tools, the latter involving project leadership with extensive vendor and stakeholder management. Led the evaluation and implementation of CRM solutions, focusing on consumer engagement and sales efficiency while managing critical financial reporting tools to track enterprise revenue. Actively contributed to new business growth by supporting high-stakes pitches, developing strategic media plans for potential enterprise clients, and crafting monetizable content strategies and standardized materials for entertainment properties.
Oversaw the strategic restructuring of the Studios team, centralizing marketing resources and enhancing efficiency by recruiting key personnel and integrating a new offshore creative production service to support workflow. Additionally, I played a pivotal role in business development, formulating media strategies and providing comprehensive tech and team structure recommendations for high-profile clients, alongside managing budget, media performance, and profitability for significant projects.
Drove continual digital revenue growth of 30%+ across major SE markets. Steward an integrated sales team of 30 while collaborating with local executive teams across Sales, Editorial, and Marketing departments. Establish market-specific strategies by highlighting New Business targets, identifying key strategic partnerships, and establishing thought leadership with internal stakeholders and key clients.
Position the company for notable revenue growth as the driving force behind $6M in national digital revenue from Hispanic dedicated media, contributing an additional 10% growth. Increase new business opportunities and ongoing success by conceptualizing, developing, and launching an audience buying platform that utilizes unique first-party data to target Hispanics with efficiency and scale.