Toronto, Ontario, Canada
‐ Well‐versed in providing advice and support to Line of Business partners based on analytical insights. ‐ Proven experience using analytics to formulate strategic decisions. ‐ Well‐developed communication and presentation skills. - Comfortable leading discussions and negotiations. ‐ Excellent understanding of consumer banking products including deposit accounts, credit cards, lines of credit, fixed income deposits and auto loans.
Client Knowledge and Insights is tasked with creation and evolution of LoB strategies by: - generating; - translating; and - assisting in the implementation of world-class Client Insights that enhance RBC’s Client Experience, drive business results, and increase client loyalty.
- Support credit cards acquisition efforts for both existing and new customer segments. ‐ Develop new segmentation strategies to maximize acquisitions and optimize product and channel mix. - Lead the conversation on lifecycle managment activities and portfolio growth strategies e.g. Balance Transfer campaigns. ‐ Measure campaign effectiveness, highlight key learnings and lead discussion on future campaign designs. - Drive acquisition and customer migration initiatives through on‐going measurement of campaign strategies.
International Banking / Finance - MIS for Caribbean, Central and Latin America. - Regulatory reporting for International Banking division, including submissions to OSFI.
International Banking / Finance
Business Transformation http://www.billingworld.com/articles/2010/06/inside-rogers-unprecedented-it-transformation.aspx
TheShoppingChannel / Merchandise, Marketing - Provide actionable information to merchandise group. - Campaign design, response measurement and strategy development. - Use data mining techniques to develop pricing strategies, inventory acquisition and sales targets.
Canadian Banking / Branch Network Planning Market Research and Business Case writing related to: - potential markets and new branch opportunities. - existing markets for expansion or scale down of service. - strategic partnership initiatives e.g. ABM (ATM) installations inside Shell gas stations.