Hans Michiels

Market Intelligence Analyst at BioFirst Group

Geel, Flemish Region, Belgium

About

Hans is an enthusiastic project manager with 10+yrs of expertise in projects related to sustainability, data science and IT implementations. Hans currently coordinates the global Market Intelligence activities at Biobest - part of BioFirst Group, advising various key stakeholders to take data-driven decisions. He graduated in 2008 as a Master in Business Engineering at the KULeuven. Hans previously worked as research consultant at market research companies Ipsos and GfK, and before he worked on sustainable mobility and transport projects at VITO (Flemish Institute for Technological research), and had a short experience as Fund Manager within KBC Asset Management. BioFirst Group has grown to the global leader in the field of biological control of pests and diseases and natural pollination. Today, we provide a complete selection of natural solutions such as beneficial insects, mites, nematodes, biopesticides, biostimulants, bumblebees, monitoring and scouting systems, pheromones, etc. As such, we avoid the use of massive amounts of harmful chemicals. Horticultural growers constitute the majority of our customer base. Contact me: [email protected]

Experience

  • Owner at Trias Energy
    Jul 2022 - Present · 4 yrs 1 mo

    Auditing the energy efficiency of buildings in Flanders.

  • Market Intelligence Analyst at BioFirst Group
    Feb 2019 - Present · 7 yrs 6 mos

    Set-up and implementation of the company's global market intelligence strategy - including customer, competitor and product topics as well as broader market trends. This includes key topics like data collection & analyses, market research and advising senior management, sales and product teams. Bridging the gap between business and IT is crucial in this role.

  • Research Director at Ipsos
    Oct 2018 - Jan 2019 · 4 mos

    The GfK Picasso business (Customer Experience, Public Affairs and Health) was acquired by Ipsos as from Oct 2018. Hans' responsibilities remained similar to those in his last role at GfK.

  • GfK ()
    • Research Consultant
      Jul 2016 - Sep 2018 · 2 yrs 3 mos

      Market research consultant "Customer Experience" at GfK: in this role, Hans mainly focused on helping customers within the automotive and financial sector to get to know their own customers better and in the end boost their business. Hans was responsible for business development, running projects from A to Z to deliver insights to the customer and leading the project team (incl. budgets & timings).

    • Business Consultant
      Sep 2015 - Jul 2016 · 11 mos

      Responsible for business development and management of market research projects in the areas of mobility (travel and logistics) and automotive. This role included leading the project team, project management from A-Z i.e. from the definition of the client's business question over actually conducting the fieldwork (data collection) and data processing until the delivery and communication of final results, including account management.

  • Project manager Sustainable Transport & Mobility at VITO
    Jun 2009 - Sep 2015 · 6 yrs 4 mos

    Project management for various sustainable transport-related projects, e.g.: -providing guidance towards cleaner car fleets, e.g. Ecoscore (https://ecoscore.be) -supporting carbon reduction certification schemes, e.g. Lean & Green (https://vil.be/lean-green/) -advisory role in carbon reduction initiatives, e.g. GFEI (https://www.globalfueleconomy.org/) -facilitating clean drivetrain introductions, e.g. LNG Blue Corridors (https://lngbc.eu/) -policy impact studies on car ownership and usage -data-based advice on car taxation reforms -management & analysis of Belgian fleet data -modelling transport externalities -(clean) car & truck market watcher: trends, developments,...