Hannes Strobl

Sales Director Europe @ PelzGROUP I Ex Coca-Cola, Unilever, Bacardi | FMCG Expert | People & Business Enabler | Experienced Leader driving Sales Execution & Revenue Growth

Greater Hamburg Area

About

Experience

  • Sales Director Europe at pelzGROUP
    Jan 2026 - Present · 6 mos

  • Bacardi (Hamburg, Deutschland)
    • Sales Director Germany Off Trade, On Trade Wholesale & E-Commerce
      Jun 2024 - Jan 2026 · 1 yr 8 mos

      - Full sales & budget responsibility for Off-Trade channel (e.g. EDEKA, REWE, Kaufland, Lidl, Aldi). On-Trade Wholesaler and E-Commerce in Germany - Development and responsibitiy for pricing & trade terms strategy in alignment with Revenue Growth Management. - Leadership of German sales team - Key Account & Field Force Team. - Talent development & coaching, fostering a high-performance culture. - Leading Joint Business Planning & Budgeting process together with Brand Management, Trade Marketing, Revenue Growth Management & Finance

    • Lead Key Account Management - Group Key Account Manager
      Jan 2021 - Jun 2024 · 3 yrs 6 mos

      - Led the Key Account team for Off-Trade customers (e.g.: EDEKA, REWE, Lidl, Aldi) & On-Trade Wholesalers. - Execution of price and trade terms strategy to maximize revenue and market share. - Managed a portfolio of 30+ global brands (e.g., Bacardí, Martini, Bombay, Grey Goose).

  • Lead Field Sales Germany (former Unilever BCS) at Upfield
    Jun 2018 - Dec 2020 · 2 yrs 7 mos

    - KKR Portfolio Company (Former Unilever BCS Department) - Built and managed the national Off-Trade Field Sales team (60+ employees). - Development of Off-Trade Field Sales Route to Market strategy. - Implemented a KPI-driven, performance-oriented team culture.

  • Lead On Trade Key Account Management - National Account & Channel Manager at Unilever
    Oct 2016 - May 2018 · 1 yr 8 mos

    - Managed the Key Account team across the channels: Petrol, Travel, Delivery Services, Convenience, Catering & Social. - Responsibilty for National and International Key Accounts - Execution of portfolio strategy & annual business plan for Langnese, Carte D'Or, and Ben & Jerry's. - E-commerce project lead

  • National Key Account Manager Off Trade at Krombacher Brauerei Bernhard Schadeberg GmbH & Co. KG
    Oct 2014 - Sep 2016 · 2 yrs

    - Managing Off-Trade Key Accounts & negotiation of annual agreements. - E-commerce business lead, including managing Amazon.