Hannes Herterich

Head of Hospitality Management • VfB Stuttgart

Stuttgart, Baden-Württemberg, Germany

About

Experience

  • VfB Stuttgart (Full-time · 7 yrs 9 mos)
    • Head of Hospitality Management
      Mar 2021 - Present · 5 yrs 4 mos

      • Overall responsibility for the Hospitality department, including team leadership and personnel management • Continuous development of the hospitality product and design of the entire customer journey • Operational execution of all hospitality services, with a strong focus on VfB home matches (preparation, delivery and follow-up) • Coordination and collaboration with all involved service providers as well as internal and external stakeholders • Customer relationship management for approximately 1,000 business partners within the VfB network, covering all aspects of business hospitality arrangements • Invitation management • Responsibility for the major project “Arena24”, including interim measures and the redesign of Europe’s most modern hospitality areas as well as the world’s unique Porsche Tunnel Club • Hospitality sales (new business and existing clients) • Responsibility for VIP ticketing and B2B communication • Planning and execution of international B2B trips (Champions League, Europa League) • Organization and delivery of special events such as EURO 2024, Supercup, international games, DFB Cup Final, women’s matches and concerts • Active involvement in the Brustring Business Club

    • Product Management Hospitality
      Oct 2018 - Apr 2021 · 2 yrs 7 mos

  • Junior Associate Sales at SPORTFIVE
    Oct 2017 - Sep 2018 · 1 yr

    Part of the VIP Sportstravel and the Lagardère Sports (SPORTFIVE) project team 2018 FIFA World Cup • Acquisition, management and operational delivery of VIP travel services and hospitality packages for German‑speaking and international client groups • On‑site assignment in Moscow with responsibilities in: - Sales: handling “last‑minute” hospitality and travel sales - Procurement: ensuring seamless processes across eight luxury hotels in Moscow - Operations: execution, support and coordination of client groups (incl. Hisense, Coca‑Cola, Hyundai, MIDEA, Würth & Buderus) • Additional project involvement: DFB Cup Final 2018, UEFA Champions League Final 2018, FIS Ski World Cup 2018, IHF Handball World Championship 2019, Olympic Games Tokyo 2020 • Contribution to Lagardère Sports pitch for the UEFA EURO 2020

  • Intern Sales & Hospitality at VfL Bochum 1848 GmbH & Co. KGaA
    Jan 2017 - Aug 2017 · 8 mos

    • Acquisition and sales outreach to potential sponsors • Organization and execution of sponsorship deliverables on matchdays and event days • Creation, editing and distribution of B2B communications • Independent preparation and execution of client meetings • Research and documentation tasks for sponsor projects

  • Production Assistant ZDF Sport at the 2016 UEFA EURO at ZDF
    May 2016 - Jul 2016 · 3 mos

    Employment for the German TV channel "ZDF" in media centre at the camp of the German National Team in Évian-les-Bains, France • Divsion "Sport / "Football Production" • Organizational support for all relevant colleagues from TV production and editorial teams Setup and dismantling of the media center • Logistical support for on‑site TV production processes • Attendance at press conferences and training sessions of the German national team • Execution of transport services for TV experts as well as colleagues from ZDF and ARD

  • Intern Marketing at Namibia Football Association
    Nov 2015 - Feb 2016 · 4 mos

    • Development and implementation of a PR and marketing strategy for the Namibian Football Association • Organization of media operations for matches of the Namibia Premier League (NPL) • Planning and execution of international fixtures for the national teams • Close collaboration with senior federation officials (President, Secretary General, National Team Coach) • Participation in meetings, conferences and sponsor events