France
Hi I'm Hanne 👋 Trilingual startup marketer with a definite soft spot for content & growth marketing. Passionate about languages, literature and - surprise, surprise - marketing. After building the marketing team at Combo, my goal is to turn Combo into the leading People Operating System in Europe and help make HR easy and reliable for field teams everywhere.
Joined Combo to build the marketing team with big ambitions in France, Spain & beyond. Combo simplifies HR for SMBs and their field teams, in the hospitality business and beyond. From scheduling to payroll, we help business owners do all their admin & scheduling in minutes. ► Built the team from 2 to 10 people in 6 months ► Led rebrand from Snapshift to Combo + successful site migration: bigger vision & better tools to power growth ► Made SEO our biggest acquisition channel instead of paid, x3 growth via SEO ► Part of exec committee
Acquired by Skeepers, the European leader for UGC solutions. Joined as the team's first marketer and owned marketing globally from pre-PMF to 2M+ ARR. Product: highly innovative, community and customer engagement platform for brands and retailers. Key markets: UK, FR, Nordics, US, BNL Customers: H&M, L'Oréal, Leroy Merlin, Feelunique, LaRoche-Posay ► Led marketing (leadgen, content, events, comms, ABM) targeting retailers/brands with 50M€+ rev ► Consistently smashed meeting and SQL targets (90 to 120%) ► Helped write the playbook on community marketing 📚 ► Enjoyed working quickly and autonomously in a small team with little resources
Worked on Demand Generation for France, UKI and Benelux (Mktg, Sales & Finance C-level audience). ► Content marketing, Field Marketing and Marketing automation (Marketo & Salesforce) ► Worked on 2 white papers, 10+ events, 60 blogposts, 8 press releases, revamped scoring & marketing nurturing strategy ► Launched social selling & employee ambassador program -> went from a few to the whole company communicating about company news systematically 🏆 Forbes FUTUR40 Company 🏆 Winner BPI & French government Innovation Competition 🏆 Winner FINTECH of the Year - Amsterdam
Special internship - wanted to work at my parents' company before graduating, and develop their marketing and sales operations. Missions: digitalization (ERP and email tool implementation), email marketing campaigns, customer segmentation, email nurturing, and direct mail to their French, English and Dutch audience.
Internship at early-stage start-up (6 employees, acquired by Webedia since) to run its first international expansion (Benelux). Product = word-of-mouth campaigns for brands like L'Oréal, Philips, BSH, etc. ► Get first customers in Benelux (business development, market development & closing) ► Marketing assets in Dutch, French and English ► Build a community of 30k+ brand fans and product testers in the Benelux 🏆 Sampleo now live in the Benelux, Spain, Brazil & UAE 🏆 Company acquired by Webedia, #1 online and influencer media company