Hannah Klaassen

Corporate Communications at Snowflake

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About

Experience

  • Corporate Communications PR Lead at Snowflake
    Aug 2026 - Present · 3 mos

  • Highwire (2 yrs 7 mos)
    • Account Manager
      Nov 2025 - Present · 1 yr

      - Manages day-to-day client operations, ensuring on-time and high-quality delivery. - Provides strategic recommendations aligned with client goals. - Oversees team workflows, mentoring junior staff and ensuring accountability. - Manages account budgets, ensuring alignment with financial goals and resource allocation. - Leads internal team discussions on campaign progress and next steps.

    • Senior Account Executive
      Nov 2024 - Nov 2025 · 1 yr 1 mo

      - Led portions of client programs to align with strategic goals. - Coached and developed junior team members to strengthen capabilities. - Built and maintained strategic media and influencer relationships. - Proactively uncovered risks and opportunities within campaigns. - Offered actionable insights to shape strategic planning sessions.

    • Account Executive
      Apr 2024 - Nov 2024 · 8 mos

      - Led key campaign elements within client programs. - Built strong relationships with trade and industry media. - Delivered high-quality client work with minimal oversight. - Created reports and insights to guide strategy. - Collaborated across teams to execute integrated campaigns.

  • SHIFT Communications (3 yrs 2 mos)
    • Account Executive
      Apr 2022 - Apr 2024 · 2 yrs 1 mo

      - Cultivated trusted relationships with media, analysts, and influencers crucial to clients' success. - Designed, executed, and measured award-worthy campaigns, ensuring alignment with strategic objectives. - Identified and pitched reporters with timely, relevant, and compelling story ideas. - Drafted comprehensive client reports showcasing progress/performance against established KPIs.

    • Account Coordinator
      Mar 2021 - Apr 2022 · 1 yr 2 mos

      - Monitored breaking news and trends relevant to clients; provided informed media recommendations. - Created client reports, including agendas, briefing documents, and action items. - Actively participated in team brainstorms, contributing valuable insights.

  • Public Relations Assistant at Pinegrove Public Relations
    Jan 2021 - Mar 2021 · 3 mos

  • Marketing Intern at CP Mustang News
    Sep 2020 - Mar 2021 · 7 mos

    - Assisted in planning, developing, and executing marketing campaigns. - Drafted press releases and other press materials.