Albany, New York Metropolitan Area
Creative leader passionate about the power of storytelling to drive bold, strategic brand experiences. A big-picture thinker who loves solving problems and building brands that connect, drive results, and lead with heart.
• Lead marketing strategy, creative direction, and brand growth for The Mailworks • Lead internal and external team(s) of designers, developers, copywriters, videographers, and marketing specialists • Spearheaded a company-wide rebrand, internal + external rollout, and visual identity • Manage KPIs, ROI, lead gen, and performance reporting for all marketing initiatives • Orchestrate new product launches, trade shows, community events, and internal brand experiences • Lead brand voice strategy across all channels, ensuring cohesive, compelling messaging that drives engagement and reflects evolving brand identity
• Led rebranding of e-commerce experience and visual identity, brand audit, and market research • Managed and executed all branded content for direct mail campaigns and lead generation funnels • Created and scheduled social media and ad content across Facebook, Instagram, and LinkedIn • Managed and executed all e-commerce website design and updates • Led end-to-end email communications and streamlined CRM workflows to improve segmentation and engagement • Developed and refined brand tone across digital and print, overseeing copy for campaigns, social, web, and direct mail to ensure alignment with strategic goals
• Designed weekly newspaper ads, in-store signage, and promotional collateral • Managed social media design and content • Produced video content and handled creative planning • Represented the brand at local community events and partnerships
Supported the ad and e-comm teams with image editing, product visuals, and ad production. Contributed to commercial planning and on-set creative execution.