West Midlands, England, United Kingdom
Picture this...me on the red carpet at the Grammys, press & paparazzi everywhere, camera bulbs flashing like fireworks, hundreds of devoted fans lining up to see me, waving, screaming, calling my name. Doesn’t it look great? Sadly, my dream of being a superstar singer and global sensation will likely never be recognised, mostly due to an unfortunate yet admittedly complete lack of any musical talent on my part. As a result, I now enjoy living my dream vicariously through others, by creating armies of loyal fans, followers and engaged audiences for the clients and companies I work with, helping them to promote their products, services and brand through a variety of digital marketing channels. I’m always keen to make meaningful connections - both on behalf of others and also for myself (who doesn’t want to make friends quickly when you’re dropped by a bus in the middle of a random highway in Mumbai?!) My brain is a juxtaposition of creative and analytical so I find myself fascinated with all aspects of the marketing process - from brainstorming innovative ideas to thorough analysis of results generated by campaigns. When I’m not working you’ll be able to find me doing pretty much anything. I could be drinking tea with friends, watching Black Mirror on repeat or practising yoga. I could equally be exploring a ghost town in India, photographing an abandoned waterpark in Vietnam or hiking a mountain in Nepal. Feel free to connect if you’d like to share stories, hints or tips, or just to have a conversation about digital marketing, social media, travelling, psychology, photography or yoga. Also if you know any good jokes - I love to laugh!
- Full ownership & management of client accounts for both paid social (Oct 2020-present) and organic social (May 2022-present), specialising in e-commerce businesses - Management of client monthly budgets from £1000 to £30,000 per month, with main focuses on revenue generation, return on ad spend and/or cost per acquisition - Development and refinement of paid strategies both preceding and following the iOS update focusing on both revenue generation and growth - Worked with multiple platforms across paid and organic – Facebook, Instagram, LinkedIn, TikTok and Twitter - Worked with clients across multiple industries, including luxury fashion, automotive, wine education, skincare, health and fitness, period care and personalised gifts - Mentorship/management of execs across paid and organic social - Completed regular new business focused audits and roadmaps for clients across multiple platforms, and planned both paid and organic strategies in line with client goals - Completed paid campaigns, content plans, monthly reports, research documents and competitor analyses - Delivered account growth via increased monthly spend across multiple clients - Aligned paid & organic social strategies with email marketing and Google Ads to deliver overall client business growth - Internal and external comms including audit presentation calls, reporting and analysis calls, new business kick off calls and monthly catch ups
- Efficient management of client accounts, specialising in B2B businesses - Creation of content tailored to various platforms including Facebook, LinkedIn, Twitter and Instagram - Development of social campaign proposals including budget allocation and forecasting results - Generation, implementation, analysis of and reporting on both campaign and BAU activity - Management of paid ad spend - Daily client liaison and internal/external comms - Attendance at and delivery in: regular client review meetings, new campaign pitches, new business pitches and client launch meetings - Working with PR managers to effectively align social and PR activity
- Travelled South Asia solo for 2.5 months throughout India & Nepal - Exceptional planning & organisational skills - Developed a resourceful & goal orientated way of thinking - Confidence in handling challenging situations - Assured in communicating effectively with a diverse range of people