Istanbul, Istanbul, Türkiye
With extensive experience gained at some of Turkey's leading media agencies, I have developed a solid foundation in media planning, strategic communication, and team leadership. I have made significant contributions to budget optimization and effective management of business processes through various brand projects. In roles with leading brands such as Getir, I have been involved in planning and implementing media strategies. Utilizing strategic tools, I ensured effective budget management and smooth execution of business processes. My experience includes team management, effective communication, and project management. My areas of expertise include strategic planning, budget management, brief preparation, and presentation development. I maintain an open approach to learning and self-improvement and focus on creating a productive work environment and optimizing workflows. I am focused on enhancing brand impact and operational efficiency and am seeking professional collaborations and new opportunities.
Building on my extensive industry experience, I have continued to play an active role in the strategic media planning for Getir, one of Turkey’s leading brands. During this time, I have also assumed leadership responsibilities within the team. By utilizing strategic tools, I have provided critical support for optimal budget management for Getir. Additionally, I am committed to ensuring that all project and reporting processes proceed with precision and efficiency. My efforts also include optimizing team roles and creating a productive work environment to support overall success.
As I continued my role within the Getir team, my responsibilities significantly expanded with the addition of a new title, reflecting a broader scope of influence and expertise. I took strategic actions to optimize internal workflows and ensure seamless business processes. I executed effective measures to maintain the flawless execution of media plans and reports.
While meticulously managing media planning and buying processes for the Getir brand, I coordinated projects to optimally reflect the brand’s image and engage the target audience through the most effective channels at the right times. I actively contributed to the preparation and presentation of media reports and strategic presentations, enhancing the brand’s visibility and impact in the market.
At Mindshare Turkey, I played a key role in the media planning and buying strategies for global and local brands such as Kimberly Clark, Lipton Ice Tea, FIC, FIBA Holding, Mazda, Mutlu Makarna, and Betek Boya. By closely monitoring industry trends, I provided clients with strategic insights through competitive analyses and comprehensive reporting. I also contributed to global reporting processes, ensuring brands performed to international standards. Additionally, I actively participated in Content Nation projects, adding value by developing innovative content solutions.
At Modern Karton, a division of Eren Holding, one of Turkey's leading and globally esteemed conglomerates, I played a key role in managing critical operational processes such as domestic sales shipments, invoicing, and order management. Through these responsibilities, I gained in-depth experience in operational planning and contributed to the successful execution of these essential tasks.
As a key member of the core team during the launch of Titanic Group’s first hotel in Bodrum, I leveraged my extensive background in sales, reservations, and marketing to help lay the foundation for the department. During my tenure, I managed reservation requests by aligning availability with the company's marketing strategies, coordinated partnership processes with both existing and potential partners, and focused on maximizing guest satisfaction to deliver exceptional value.
At Hapimag Resort Sea Garden, a prestigious hotel operating in 58 destinations across 16 countries and headquartered in Switzerland, I managed reservation requests by aligning availability with the company’s marketing strategies. I was responsible for coordinating collaboration with existing and potential partners, ensuring seamless partnership processes. My focus was on maximizing guest satisfaction and delivering exceptional value through meticulous attention to service excellence.