Greater Reading Area
Hands-on and analytical Marketing Manager, with experience primarily in b2b tech. Solid understanding of Channel and Partner Marketing, vendor incentive programmes and processes. I believe marketing is a specialist part of the customer journey and should have impact from initial interest through to installation / renewal / event / consumption and am always keen work collaboratively with sales teams to ensure quality leads are passed over and nurtured successfully. On other news, loves Krispy kremes, possibly addicted to Too-good-to-go and Yorkshire Tea ☕
Applying my marketing experience to the B2C market. Through consitant and strategic marketing activities I have grown and established Unfauxgettable as a fully booked events florist in Berkshire. Using a combination of offline activities such as sector awards, open days and wedding fairs, networking, content creation days, and collaboration with local venues. I have also utilised digital channels, primarily social media, specialist listing websites such as Hitched, website launch and blog creation, meta ads, and PPC to increase brand awareness and drive leads through the website. Establishing a streamlined enquiry-to-event sales process and then rolling out Dubsado CRM has helped to track leads and automate appointment booking, payment reminders and review reminders. Allowing to maintain a 82% conversion rate of leads and consistent 5 star reviews on Google Business.
(Contract role) Supporting partners to form their Microsoft marketing strategy. Advising on and tracking activity whilst reporting on ROI. Unlocking collaboration opportunities with Microsoft business teams and ensuring partners are equipped and upskilled to leverage these opportunities effectively. Project management of Microsoft marketing initiatives with handpicked partners. Advising on partner branding, team collaboration, events, messaging, internal comms, sales enablement, training and tactics to enable partners to optimise their direct and partner marketing activities. Supporting with onboarding and management of Microsoft lead, interactive partner webinars.
Management of partner campaigns and MTI specific UK Marketing activities. Looking at Martech, data improvement, introduction of automation, social strategy and sales alignment. Leading on Partner campaign strategy, generation and reporting for the UK.