Lahore, Punjab, Pakistan
Digital Analytics Expert, MarTech Strategy Lead, and Data-Driven Marketer with 6+ years of experience. Completed many projects for well-known brands, and worked with reputed agencies in the USA, Australia, and UAE. Driving data strategy, analytics implementation, and conversion optimization across global clients. Proven track record of leading GA4 transformations, designing scalable tracking architectures, and enabling data-driven decision-making that improves marketing ROI and customer journeys. Experienced in managing cross-functional stakeholders, aligning analytics with business goals, and building end-to-end measurement frameworks across web and mobile ecosystems. Leads automation of end-to-end lead flows into CRM and optimizes campaigns through advanced offline-to-online conversion tracking.