Dubai, United Arab Emirates
Detail-oriented Marketing Graduate from Seneca Polytechnic, specializing in Brand Management, Product Management and Data Analysis. Proven experience in research, data trends analysis, and presenting actionable insights at Orpheus LLC and HP Inc. My focus has been on creating memorable, strategic advertising messaging that is uniquely engaging, enhancing brand visibility, and driving successful product launches.
• Tasked with scaling lead generation in a competitive UAE market, I built and optimized highly targeted Meta campaigns while producing all creatives in-house, generating 170–300+ qualified leads per month, delivering approximately 300,000 monthly impressions, and sustaining consistent pipeline growth for 10+ months. • To strengthen organic visibility and search authority, I directed SEO strategy, supervised technical and content execution, and refined keyword targeting, increasing website clicks by 150%, boosting impressions by 70% to 13.5K within 2–3 months (and actively growing), and elevating Ahrefs Domain Rating to 88. • To enhance brand presence and inbound conversion quality, I implemented a structured multi-platform content strategy, managed ad and DM inquiries, and streamlined lead qualification processes, growing social media presence by 120% while improving engagement and consultant-ready lead flow.
• Tasked with accelerating brand visibility and organic lead generation, I implemented an intensive minimum 7-video-per-week content strategy across Instagram, TikTok, and Facebook while directing and producing filming sessions, increasing total followers from 5,000 to 60,000+ and driving a substantial rise in organic inbound leads. • To expand short-form video reach and platform diversification, I launched and scaled a brand-new TikTok account, executing trend-based, high-engagement content strategies that grew the page to 17,000+ followers, with multiple videos surpassing 500K to 1M+ views. • To ensure consistent high-quality content output across multiple locations, I coordinated and directed filming schedules across Jumeirah, JLT, and Khalifa (Abu Dhabi) branches, streamlining cross-branch collaboration and enabling sustained viral content performance and audience growth.
Major Duties: 1. Social Media Management: Managing all social media platforms, including Instagram, Facebook, Twitter, and LinkedIn. 2. Content Creation: Creating engaging reels and job postings. 3. Designing recruitment-related materials such as posters, banners, and other visuals. 4. Editing social media videos using DaVinci Resolve and CapCut. 5. Scheduling and Planning: Managing job postings and scheduled events using Outlook 365 and integrated calendars. 6. Reporting: Compiling weekly and yearly social media performance reports using Excel. 7. Event Coverage: Visiting various events to capture and create compelling content for social media. 8. Design Tools: Leveraging Canva Pro for the majority of post designs. Key Projects and Achievements 1. #AskAnOfficer Series: Launched and managed the #AskAnOfficer series, achieving a total of 50,000 views across 4 episodes. 2. Happy Friday Video Campaign: Produced highly successful "Happy Friday" videos, with two videos reaching 1 million and 2 million views respectively. 3. Platform Growth: Created impactful and visually appealing content that contributed to consistent engagement and growth on all platforms. 4. Event Campaigns: Captured dynamic content for events such as the 911 Fair, Diwali celebrations, and Marine Unit showcases, ensuring alignment with audience interests. 5. Recruitment Content: Designed effective and visually appealing materials to support recruitment campaigns, including posters and banners.
Engaged in diverse marketing research projects, conducting surveys, analyzing data using Excel and Google Sheets, and presenting findings. Proficient in Microsoft Office, Google Analytics, Tableau, and data gathering tools (Qualtrics, SurveyMonkey). Experienced with collaboration platforms (Slack, Microsoft Teams) and project management tools (Trello, Monday.com). Familiar with CRM systems (Salesforce), market research tools, Python, R, GitHub, SEMrush, and Ahrefs.
Conducted market scans, resulting in a 20% increase in social media engagement. Utilized analytical tools for trend identification and product development. Collaborated cross-functionally to implement consumer feedback and enhance customer experience. Executed marketing research surveys for actionable insights.