Dubai, United Arab Emirates
• High performing and goal oriented professional with over 7 years of experience in managing digital marketing activities for various clients of E-commerce, Perfumes, Electronics, Education, Pharma & Health Care, Gold & Diamond Jewelry, Cosmetics, Fashion & Clothing's and Toys & Kid Products, USA Insurance and USA Mortgage. • Hands-on expertise in heading overall campaign management from conceptualization and successful implementation within Media Plan and designated budgets. Capable of deriving estimations, task allocation within the team & monitoring progress. • Competent at driving SEM & Ecommerce projects including conceptualization, strategic campaign planning and account management. • A well rounded professional with extensive scope of responsibilities, proven success, and track record in high growth environment by building, engaging and managing clients and teams. • Team player with strong organization, planning, communication and presentation skills. • Proficient in understanding complex data, gathering information and requirements and analyzing them for better optimizations and results. • Skilled strategist who transforms strategic plans into workable solutions through appropriate use of resources and technology and building better relationships with clients.
• Clients: Binsina Pharmacy, Noon, Sivvi, Mamas & Papas, Chalhoub Group: Guess, Jacquemus & Farm Rio. • Managing digital marketing strategy for several e-commerce clients in the MENA region. • Served as the point of contact for client communication. • Implementation of strategies to enhance campaign performance and drive improvements. • Handling $200K monthly budgets for digital advertising across different platforms. • Fully accountable for executing all types of campaigns and AB testing across diverse platforms like Google, Meta, Snapchat, TikTok, Pinterest and Yandex. • Managed daily and monthly budget allocations and optimize campaigns for maximum performance. • Generate daily, weekly, monthly, quarterly, and yearly reports to highlight campaign performance and identify potential opportunities, and pinpoint areas that needs improvement. • Developed monthly and yearly performance/awareness media plans. • Implemented automated marketing analytics and product level dashboards that provided real-time insights into marketing performance.
• Clients: Aster Online & Optical, Super General, Ajmal Perfumes, Motul Oils, Zebpay Crypto, Bhima Jewels. • As a Media Manager - Ecommerce, I am responsible to drive Sales, Leads, Traffic, Engagements and Mobile App Installs & In App Purchases for clients from UAE and India Market. • Handled Clients from Verticals like E-commerce, Perfumes, Electronics, Education, Pharma & Health Care, Gold & Diamond Jewelry with monthly Ad Spends up to 2 Cr. • Used top digital tools and programs to create performance driven digital advertisements - Google AdWord, Facebook Business Manager, Bing Ads, LinkedIn Ads, Quora Ads, Amazon Sponsored Ads, Flipkart Ads, Appsflyer, Google Analytics and Google Firebase. • I have also worked for App Growth & App Installs campaigns on Google & Facebook Ads. • Implementation of (Universal App Campaigns) UAC 1.0, 2.0 & 3.0 app campaigns with knowledge of Appsflyer tracking and helping clients to achieve their app related objectives. • Understand client requirements and design digital-marketing campaigns and strategy accordingly. • Day-to-day Online Advertising activities across all paid channels budget management, performance review, and optimization of all paid campaigns. • Analysis of the Analytics account and implement (PPC) recommendations to increase campaign ROAS. • Analyze and assign growth optimization KPI’s to achieve intend traffic, Conv Rate, CPT, CPC, CPM, CPV, ROAS, ACOS within defined Media budgets and strive to unlock further growth opportunities. • Spot new opportunities for account expansion & optimization. • Provide strategic insights on the campaign landing page, ad creative, content, ad copies etc. • Preparation and analysis of weekly and monthly paid performance reports & reviews with clients. • Apart from the above activity, I like staying current with the industry trends, benchmarks and best practices to proactively sell fit for solutions and innovations.
• Onboarded and worked with ecommerce market places like Amazon.in, Flipkart & Nykaa. • Negotiating TOT (Terms of Trade) and commission margins. • Managing product catalogue and adding new SKUs. • Making ad campaigns at Amazon & Flipkart. • Worked with Digital Marketing team to make shopping ads on Google, Facebook & Instagram. • Coordinating with social media team in making post of products and also create brand awareness. • Strategies for social media team to get more Likes & follower on Facebook & Instagram. • Regularly updating and changing the Amazon Brand Store Page. • Managing FBA shipment at Amazon • Keeping regular checks on Amazon & Flipkart account health page, for customer question & reviews.
• Handling Google Paid & Ecommerce Sponsored Ads. • Getting clients list their products on platforms like Amazon.in, Flipkart, Nykaa, Myntra etc. • Enhancing ecommerce skills like cataloging, SKU listing, Product imaging and sponsored CPC or ROI Ads. • Connecting with new market-places managers for onboarding of various clients. • Making sales & performance reports. • Meeting client expectations on ROI. • Planning ways to structure client campaigns for paid ads. • Making automatic and manual ad campaigns at Amazon & Flipkart. • To plan proper strategy to attain campaign core objective.