Kinna, Västra Götaland County, Sweden
Today, I lead the Avertic Armour business area, working hands-on with strategy, sales, partnerships and customer pilots, while collaborating closely with R&D and production. My focus is on converting innovation into scalable, long-term business together with the team. I actively use AI as a strategic tool in my daily work for sales structuring, market analysis, decision support, content creation and internal efficiency. I also help colleagues adopt AI in a practical, business-driven way to increase speed, quality and clarity in their work. My background is entirely hands-on and execution-driven. I started my career within industrial production and retail leadership before moving into global sales, technical solutions and commercial leadership. Everything I do today is built on real-world execution, not theory alone. What drives me: – Turning complex technology into sustainable business – Building strong, high-performing teams – Creating solutions that solve real operational challenges Long-term, my ambition is to continue growing internationally, take on broader commercial responsibility and contribute to building strong, future-proof companies. If you’d like to connect around growth, security, sales strategy, AI in commercial operations or industrial technology, feel free to reach out.
Leading the commercial and strategic development of the Avertic Armour business area. Responsible for international growth, key customer relationships, pilot projects and partner development, working closely with R&D and production. Driving the transition from product development to scalable business execution across multiple markets. Actively implementing AI-based tools and structured workflows to streamline sales operations, decision-making and internal communication.
Managed new business development, quotation processes and long-term customer relationships within technical textiles and security applications. Built the commercial foundation for several customers that later became strategically important to the company.
Leading the commercial and strategic development of the Avertic Armour business area. Responsible for international growth, key customer relationships, pilot projects and partner development, working closely with R&D and production. Driving the transition from product development to scalable business execution across multiple markets. Actively implementing AI-based tools and structured workflows to streamline sales operations, decision-making and internal communication.
Managed new business development, quotation processes and long-term customer relationships within technical textiles and security applications. Built the commercial foundation for several customers that later became strategically important to the company.
Drove sales growth and market development of control room solutions for industrial customers across Asia Pacific, North America and Europe. Worked with strategic key accounts, partner networks and supported regional sales organizations through training and commercial development.
Parallel international on-site assignment, fully based in Houston, Texas during the COVID-19 pandemic. Deployed to accelerate commercial execution and directly drive business growth while transferring product and sales expertise to the local ABB organization. Actively worked hands-on with the regional sales team to educate, structure and strengthen their ability to sell the product group in live customer environments.