Irvine, California, United States
I help businesses make smarter decisions through optimizing CRM systems and implementing the latest AI tools.
Amplou delivers innovative, AI-driven solutions to empower businesses across industries. Specializing in intelligent chatbot design, CRM consulting, and revenue operations audits, Amplou helps clients streamline customer engagement, optimize tech stacks, and boost operational efficiency. With over 15 years of expertise in data architecture, machine learning, and predictive analytics, Our team conducts thorough assessments of processes and tools, ensuring tailored strategies that align with business goals. Our unique billing model for revenue operations reviews—charging only if savings are achieved—demonstrates our commitment to delivering measurable value, making us a trusted partner for companies aiming to stay competitive in a dynamic market.
As VP of Enterprise Systems at CoStar Group/Ten-X.com, I led the strategic separation of Ten-X’s tech stack from Auction.com, enabling CoStar’s acquisition. I restructured the Salesforce technical team for efficiency, reducing headcount while boosting performance. I architected a scalable, end-to-end marketing ecosystem with AI-driven tools like Salesforce Einstein and Interaction Studio, delivering personalized "Next Best Actions" and omnichannel attribution. Post-acquisition, I spearheaded the rollout of the CoStar Marketing Ecosystem across brands like LoopNet, CoStar, and Apartments.com, incorporating GDPR compliance and multi-language support for European expansion. My leadership in custom integrations and campaign strategies drove measurable efficiency and attribution across the organization.
Promoted to Director of Data Science and Analytics at Ten-X.com, I transformed the data science team by overhauling AI and machine learning models for improved accuracy. I introduced Salesforce Einstein and advanced analytics tools, streamlining predictive scoring and reducing model deployment time from years to weeks. My data architecture innovations saved $6M over three years while enhancing the auction sales cycle. By fostering a culture of deep analysis and automation, I empowered data-driven decision-making across the organization.
As Enterprise Systems Architect at Auction.com/Ten-x.com, I successfully led a critical Salesforce integration project with the legacy My Land Home (MLH) application after six prior failed attempts. I built and led an internal team to design real-time and batch data integrations, optimizing SOQL queries and implementing Salesforce best practices. My work included developing a custom call center solution with LiveOps CTI, Service Cloud consoles, and a tailored Opportunity sales process. I delivered high-impact projects like asset management, contract automation, and customer service integrations, driving operational efficiency across multiple business verticals.
Appsolute Consulting was established in January of 2011. The company consists of Cloud Computing professionals who specialize in CRM Design, Planning, Implementation, and Sustainment. Appsolute consulting provides invaluable assistance and expertise in adopting Cloud computing technology for small and big businesses alike. In the short period of time that Appsolute Consulting has been in business; we have performed project work with a number of high profile clients. These clients include: DirecTV Comcast Interactive Media (Fandango) Comcast Interactive Media (Daily Candy) Eye USA Kaiser Permanente Caruso Affiliated
As CRM Practice Manager at Prosum, I built and led a Salesforce-focused consulting practice, managing end-to-end CRM initiatives for diverse clients. My sales efforts lead to the signing of the following major clients. Entertainment: Sony Pictures Daily Candy Comcast Interactive Media Financial Service: Research Affiliates Vericomp.ly Tech: Fandango Icolor Printing Retail: GCI Solar Toyota Material Handling USA Real Estate: Westfield CBRE Other: Eye Mall Media Martin Outdoor Media California Endowment Kaiser Permanente I drove project planning, solution design, and client engagements, delivering tailored cloud-based solutions using Salesforce, SugarCRM, and other platforms. My leadership in business process optimization and user adoption strategies earned executive endorsements for efficiency and client satisfaction. I managed cross-functional teams, ensuring timely delivery within budget while fostering scalable, high-impact CRM implementations.
As Senior SME for DirecTV’s Salesforce CRM rollout, I provided strategic oversight for a 3,000-seat implementation, defining support processes within an ITIL framework. I conducted deep-dive analyses to identify scalability issues, established best practice guidelines, and led user training initiatives. By integrating Salesforce Premier Support services, I reduced support costs while enhancing system reliability. My proactive design reviews and stakeholder engagement ensured a robust, scalable CRM solution aligned with business goals.