Lahore, Punjab, Pakistan
Computer Science graduate with a strong interest in Performance Marketing and Digital Advertising. Gained practical experience through Google Ads and Meta Ads projects across the education, financial services, and e-commerce industries. Skilled in campaign setup, audience targeting, keyword research, ad copywriting, campaign optimization, and performance analysis. Familiar with Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking fundamentals. Currently seeking opportunities to apply my skills, learn from experienced professionals, and grow as a Performance Marketer.
Assisted in managing Google Ads campaigns under senior supervision. • Supported campaign setup, keyword research, and performance monitoring. • Worked with CTR, CPC, CPA, and campaign reporting. • Gained exposure to Google Analytics 4 (GA4) and Google Tag Manager (GTM). • Assisted in campaign optimization and lead generation activities.