London Area, United Kingdom
I am a direct marketing and fundraising professional with 25 years experience in managing multi-channel marketing campaigns in the Higher Education, Charity and Commercial sectors. I have extensive experience of relationship fundraising and supporter engagement, gained through 18 years leading alumni fundraising programmes. I have also worked closely with data teams to develop complex models to inform business decisions, have extensive experience of managing external communication and design agencies, and in leading change in caused-based, affinity-based and benefits-based donor engagement. Prior to moving into fundraising I worked in the photographic industry for 10 years. I continue to pursue my photographic interests on a personal level and in addition to creating and managing two websites I also have specialist knowledge of an early photographic process - gum bichromate. Specialties: UK higher education fundraising, direct marketing, photography, early photographic processes