Greater Adelaide Area
In today's interconnected world, the digital environment has opened up unprecedented avenues for global tribe-building and automation. With a dedicated focus on assisting South Australian people and enterprises. Over the years, I have collaborated with businesses of all scales, spanning corporate, hospitality, nonprofit, media, politics, and educational sectors in South Australia. Through a dynamic blend of content forms—photography, video, podcasts, radio, outdoor signage, digital sales funnels, websites, and events—combined with strategic digital media utilisation, through my work, I have successfully engaged over 15 million individuals in a 12 month digital campaign for Senator Alex Antic alone. In my current capacity as General Manager at PriPark (SA), our mission is to optimise underutilised parking resources, whether it's extra parking spaces, vacant land, or multi-level car parks. We leverage cutting-edge parking solutions to bolster revenue streams, provide a seamless service, and enhance parking compliance. My career spans several industries of creating systems to generate attention and automate processes leading to faster service, more customer satisfaction, and greater revenue, encompassing Media and Politics, Parking Management & Services, 4WDing, Hospitality, and Tourism. If you're seeking innovative parking solutions to generate unrealised revenue, I invite you to initiate a direct conversation.
PriPark SA, is a homegrown South Australian enterprise dedicated to delivering cutting-edge parking solutions. With a local touch for customer service and a commitment to makes-sense innovation, PriPark SA operates over 50 car park locations across South Australia, effectively managing more than 2,500 parking spaces. Our service is centered around convenience and flexibility, catering to a range of customer or business requirements. Role and Responsibilities: As General Manager at PriPark SA, I lead our team in optimising underutilised parking resources. Whether it's maximising multi-level car parks, utilising vacant land, solving a parking compliance issue for businesses or designing tailored solutions from scratch, I am passionate about delivering results that enhance customer service, revenue streams, and parking compliance. Why PriPark? At PriPark SA, we offer a comprehensive suite of parking solutions. Our dedicated approach ensures that each client's unique requirements are met with tailored strategies. Whether you're a business with a multi-level car park seeking efficient management, a real estate agent wanting to assist his vendor with holding costs, a business or land owner with underutilised parking facilities, or an entrepreneur with an innovative idea for vacant land utilisation, or simply looking for somebody else to provide car park management PriPark SA is here to turn parking concepts into realities. Connect With Me: If you're intrigued by the realm of parking optimisation, or have an issue with compliance for your staff or patrons feel free to initiate a direct conversation. I'm eager to share insights, explore potential collaborations, and work toward mutual success.
During my ongoing tenure as the Media Liaison for Sky News Australia in Adelaide, I have played a multifaceted role that encompassed various aspects of news reporting, live television production, and engaging storytelling. As the designated camera operator for live television broadcasts, I collaborated closely with news reporters to ensure seamless on-air visuals. This involved capturing live events and interviews, enhancing the overall viewer experience. My role extended beyond technical duties; I also engaged with individuals during significant occasions such as Australia Day and Anzac Day, skillfully encouraging them to share their stories, thereby amplifying their voices on a national platform. I assumed a broader role in the absence of the reporter, conducting live interviews on critical topics involving prominent figures such as Peter Dutton, Anthony Albanese, and various sports coaches and athletes under the Fox Sports banner. This responsibility showcased my adeptness at swiftly adapting to diverse subjects and engaging in insightful discussions on matters of significance. In the studio environment, I provided invaluable assistance to hosts and guests, ensuring a smooth and polished presentation during live television broadcasts. My proficiency extended beyond technical support as I seamlessly navigated the demands of a dynamic live setting. Additionally, my experience included on-air appearances on the Bernardi show, where I addressed topical subjects ranging from the emergence of the new Conservative youth movement to the rise of Artificial Intelligence. This platform allowed me to contribute my insights and engage in meaningful discourse on pressing matters. Furthermore, my endeavors extended to showcasing my podcast, "What's Your Voyage?" where I facilitate candid conversations with extraordinary people, serving as an avenue for delving into diverse journeys and perspectives, adding to the rich tapestry of stories shared with the wider audience.
During my tenure as the Media and Communications Adviser for Senator Alex Antic, I orchestrated a transformative digital strategy that spanned multiple platforms, including Facebook, YouTube, Instagram, Twitter, Spotify, and Apple Podcasts. In a span of just 10 months, I successfully elevated Senator Antic's online presence, propelling his following from 83,000 followers on one platform to an impressive community of over 250,000 highly engaged supporters across various platforms. This surge in engagement was further magnified by the creation of standalone videos that resonated with millions of Australians. One of the standout achievements of this role was the conception and execution of a video podcast, marked by its high production quality despite operating within a limited budget. This endeavor yielded exceptional results, with the podcast peaking in the top 5 podcasts in the country and consistently securing a position within the top 30 news podcasts in Australia. The podcast's resonance underscores its effectiveness in reaching and engaging a wide audience. Beyond the numbers, this purpose-driven online presence played a pivotal role in fostering substantial growth in Senator Antic's supporter petitions to drive change in the Australian Senate. This expansion is not only a testament to the effectiveness of the digital strategy but also a critical asset for fundraising efforts. The synergistic relationship between the digital strategy and the burgeoning supporter action demonstrates the profound impact of strategic media and communications in the realm of political engagement and resource acquisition.
'What's Your Voyage?' is a captivating podcast where I engage in candid, in-depth conversations lasting 45 to 150 minutes with extraordinary people spanning the realms of Politics, Entrepreneurship, Arts, and Science. You can tune in to 'What's Your Voyage?' on prominent podcast streaming platforms including Spotify, Apple Podcasts, Google Podcasts, and Anchor. In addition to audio episodes, we also offer video clips on our Instagram, YouTube, TikTok and Facebook platforms, ensuring a multimedia experience for our audience. https://linktr.ee/whatsyourvoyage
My role here has been to establish our digital presence at Adelaide Car Parking which included a new website, content creation, Facebook and Instagram. To capitalise on this I’ve created Google & Facebook Ads to generate traffic with results in the 100’s of thousands of people across Google maps, Google search ads and Facebook Ads which has generated 1000’s of enquires over the past 18 months, which has assisted the bottom line recovering from covid lockdowns tremendously. Accompanying this has been developing other marketing collateral such as flyers, outdoor signage, letterheads, parking passes and more. Additionally, the group of companies associated with Adelaide Car Parking owned and managed several commercial real estate assets which I have been instrumental in leasing out. One example is 20-30 Crozier St which is a 15,000m2 19th Century red brick sawtooth roof wool store warehouse. In 2020 we only had 1000/15,000 m2 leased and by 2022 we had 14,000/15,000 leased. This has been accomplished through strategic relationship building, direct outreach to potentially interested companies and upgrading the marketing collateral for interested parties seeking warehouse space. I have also become proficient at plethora of hands on skills in the maintenance sector of car parking operations and site setup as well as property management skills in plumbing, carpentry, gardening, construction, cement works, roofing and guttering, flooring and glazing proudly a jack of all trades formative experience.