Greater Montreal Metropolitan Area
I'm a self-taught, high-intuition builder who leads with empathy, clarity, and a deep commitment to people and purpose. I hold deep experience driving cross-functional execution, embedding accountability frameworks, and navigating ambiguity across global organizations — from Fortune 500 companies to AI startups. Over the last 18 years, I’ve worked closely with senior leaders and the C-Suite to design and deliver programs that align teams, scale systems, and bring visions to life — from leading and launching pre-IPO strategic initiatives to transforming community, learning and customer experiences into trusted growth engines. I thrive in complexity. Whether building operating rhythms, leading cross-functional initiatives, or aligning departments around trust and ethical innovation, I bring structure, clarity and momentum. My work sits at the intersection of customer experience, strategy, product, marketing, support, and operations — always anchored in data, care, and long-term impact. What drives me most is building with purpose. I’ve created programs that empower women in tech, connected NGOs and educators with platform access, and turned recognition into social impact. My approach is equal parts systems thinking and human insight. If you’re building something meaningful and values-driven — especially at the intersection of strategy, responsible tech, and cross-functional enablement — I’d love to connect.
- Shaped and executed GTM strategy for AI storytelling platform startup through deep market research, competitor analysis, and positioning focused on faceless creators and writers. - Designed creator-first playbooks to drive onboarding, support, and product feedback loops. - Launched and optimized multichannel campaigns (email, social, influencer) and improved SEO across site and blog, contributing to consistent user growth. - Led outreach to YouTube/AI influencers to boost visibility and early product adoption. - Collaborated cross-functionally on messaging, referral programs, and onboarding UX; implemented tracking for performance insights.
Quebec’s only fully mobile, modular, and adaptive escape game-style experience for education and enterprise - Led end-to-end go-to-market and marketing strategy targeting both educational institutions and corporate teams. - Negotiated and partnered with local event agencies to expand reach and significantly increase the volume of corporate and community bookings. - Designed and executed experiential campaigns to build brand awareness and drive lead generation across key sectors. - Delivered immersive, puzzle-based activations that developed communication, collaboration, and critical thinking skills in both youth and adult audiences. - Managed segmentation, automation, and campaign performance using HubSpot and Google Analytics to optimize conversion and ROI. - Directed brand voice, creative production, and messaging across digital and live channels, ensuring consistent and high-impact storytelling. - Built strategic relationships with school boards, municipalities, and enterprise clients to co-create custom engagement programming.
• Revamped community strategy, aligning structure and programs with company goals, driving engagement and growth. • Partnered across departments and functions to create integrated programs aimed at improving user experience, reducing support costs, and speeding up onboarding. • Managed stakeholder relationships, fostering collaboration and driving community initiatives in the face of organizational challenges. • Orchestrated user groups and virtual events to drive community engagement, showcase DataRobot's Generative AI solutions, and increase brand awareness and adoption. • Engaged with users daily online and in person during roadshows to understand their needs and gather their feedback to ensure continuous improvements. • Ran the Academics Program, giving 30+ higher learning faculties globally free access to the platform to leverage as part of their curriculum.
• Shaped the long-term community strategy, including communications, channels, programs, and initiatives that aligned with company PLG goals, driving awareness, usage, and engagement within the developer community. • Built and expanded the community engagement, developer marketing, and community platforms teams, fostering their development to ensure team success and community growth. • Led the deployment and oversight of key community programs, including fostering community contributors, empowering advocates, and managing both online and in-person events to engage and expand the developer base. • Successfully re-launched the online community on a fully featured platform, streamlining the user experience and ensuring scalability to accommodate continued community growth.