Al ‘Ulá, Al Madinah, Saudi Arabia
As a Creative Programs Senior Specialist at the Royal Commission for AlUla, I focus on bringing cultural stories to life through well-designed programs and experiences. My role centers on ensuring every project is aligned with program objectives and brand standards through meticulous documentation, visual storytelling, and stakeholder coordination. I prepare and manage project scopes, resource plans, and schedules to support smooth delivery. Previously, I served as Operations Sr. Specialist for AlUla Old Town, where I oversaw site operations to ensure its preservation, security, and accessibility. In that role, I worked closely with specialists, contractors, and stakeholders to manage cultural site operations, maintenance, and development. I also gained valuable experience in supervising and coordinating large-scale events, including the Winter at Tantora Festival 2018–2019, where I managed the transportation of thousands of guests and staff. My years in Old Town operations shaped my perspective, teaching me the importance of resilience, teamwork, and creating seamless experiences that honor culture & heritage while welcoming the world. Today, I build on that foundation to lead cultural programs that inspire, engage, and elevate AlUla’s unique story.