Taiwan
6-7 years in FMCG marketing and business managment experience. Enthusiastic and great capability for problem solving with high efficient time management. Passionate in communicating with people and understanding mutual needs in business.Often with innovative and bold initiatives under logical, and number-oriented justifications.
Cleansing team, Orange House Brand (Report to Marketing Manager) • In charge of laundry category (219million), which is occupied 68.9% of overall brand performance. • Develop and execute communication programs including TVC, internet campaign and video, print and trade promotion activities to drive successful product launch and expand business growth. ACHIEVEMENTS • Built Orange House became the first cleansing brand who had Traceability ID in Taiwan. • Successfully launch 2 SKUs of new variant on Y15. Q3, and drove the sales growth over 14.7%. • Re-launch Orange House all category with new package KV, built nature & premium brand image.
•Administrated Healthy Kitchen brand (1.7 billion REV), led the marketing team to accomplish brand rebuilding project, established framework of brand strategic developing. Contribute to communication of marketing strategies to senior/executive management. •Coordinated marketing, R&D and QA department, accomplished the brand product line design. Develop yearly marketing plan, conduct both ATL & BTL budget amount to 34 million NTD. •Built brand strategies and plans (concept/packaging development, product/marketing qualification and forecasting), led marketing and research team to execute FGD and CLT, verified brand position :“Purely Nature，Purely Healthy.”Evaluated brand’s profit and well managed in brand income statement.
•Administrated the Sauce category, including 21 skews (the only one category with positive revenue in the Soy Sauce team).Managed multi-functional project team to ensure excellence in execution (promotion/ pricing plan development, execution and summarizing results). Demonstrated ability to think strategically about complex issues, leading to thoughtful recommendations, action plans, and campaigns to Sauce category •Creativity streak and an exceptional ability to communicate cross-functionally within a team. The first marketing assistant who drove mobile marketing campaign in Convenient Food Department. Drove BBQ sauce brand renew project and successfully strengthen the awareness with 74.3% memorized. •Tracking of key performance indicators as well as consumer and customer. Detailed business analysis to identify business drivers and opportunities. Executed joint promotion properly with limited resource, drove BBQ sauce sales reached the highest level over past 5 years. (YOY sales increased 12%, achieve KPI 103%)
•Maintained the stability of 33 kinds foreign and domestic commodities supplement. Succeed developing high gross margin new product by identify organic market trend and consumer needs. Improved category margin level over 50% with sale 70% growth rate.