Haley May Nelson

Environmental Sr Analyst at Walt Disney World, Industrial Engineering EIT

Orlando, Florida, United States

About

As a young professional, my passion sits at the intersection of my training and experiences in engineering and data science to solve the most complex and meaningful real-world problems and opportunities. At my current role as a revenue management analyst at Legoland I enjoy working with a strong and diverse team to provide the organization with both accurate and timely reports as well as begin to build stronger predictive models for driving revenue optimization and prioritization. I hold a Master of Science in Industrial Engineering - Operations Research from Texas A&M University, graduating with a 4.0 GPA. I also completed the Industrial Data Science Graduate Certificate. I was awarded the Texas A&M Outstanding Graduate Student Award for my graduate work in practice applications of integrating industrial engineering and data analytics to optimize performance. I hold a bachelor's degree in industrial engineering, graduating Summa Cum Laude (4.0 GPA) in 2021. My senior design capstone team was awarded the Best Senior Project for Texas A&M's Department of Industrial Engineering. The project designed, developed and implemented a traffic signal timing operations algorithm. My algorithm is currently in use in an industry-leading transportation engineer firm. During my university experience, I completed two internships with the Walt Disney Company and the Disney College Program. My first internship was with the Disney Cruise Line Revenue Management team, where I designed a cost-tracking system using Excel VBA. My second internship was as an entertainment project analyst intern, where I integrated data sources to optimize team efficiency.

Experience

  • Environmental Sustainability Analyst at The Walt Disney Company
    Aug 2024 - Present · 1 yr 11 mos

  • Revenue Management Analyst at LEGOLAND California Resort
    Sep 2022 - Aug 2024 · 2 yrs

    • Create and maintain Power BI dashboards for several teams that rely on accurate and timely data visualizations to make key business decisions. • Identify incremental revenue opportunities across the company. Collect, organize, and analyze data to support policy changes or price increases. Present data findings and lead change roll-outs.

  • Department of Industrial Engineering VBA Specialist at Texas A&M University
    Dec 2021 - May 2022 · 6 mos

    Organized and led twice-weekly VBA workshops to assist students in understanding class material and homework assignments, leading to a 15% reduction in Q-drops.

  • Entertainment Project Analyst Intern at The Walt Disney Company
    Jan 2020 - Apr 2020 · 4 mos

    Led process improvement initiatives in entertainment scheduling to reduce labor hours and costs by an estimated $30,800 a year per character. Increased team’s operational efficiency through creation and optimization of finance, character dining, and historical project databases using Excel VBA. Modeled entertainment green room design and analyzed space utilization in order to recommend scheduling and design changes to optimize space efficiency.

  • Disney Cruise Line Revenue Management Intern at The Walt Disney Company
    Jan 2019 - Jun 2019 · 6 mos

    Analyzed impact of potential policy and procedural changes on cost, revenue, and profit margin by utilizing historical finance data collected using SQL, resulting in an additional $50,000 annual profit. Designed, developed, and implemented a division wide cost-tracking system using Excel VBA. Managed system rollout, training, and documentation. Yielded real time data views for planning and decision making.