Minneapolis, Minnesota, United States
Drove and oversaw the planning and implementation of all new business campaigns. Evaluated and assigned projects to team based on workload, complexity of project and deadlines. Managed the growth and development of a team. Assisted Business Development team with sales presentations. Traveled the US to present company’s capabilities and build lasting client & agency relationships. Conducted first round interviews for all potential new hires as part of a recruiting team. Developed content for the quarterly company newsletter.
Assisted Sales Directors in the development of all new business print and digital campaigns. Conducted and analyzed market research utilizing third party research tools such as Neilson’s Prime Lingo, MRI-Simmons and Kantar. Collaborated with internal departments to obtain vendor information and package final deliverables for client review. Developed and implemented training materials and processes for new hires. Provided post buy reporting, analysis and feedback to clients for past and present media schedules.
Collaborated with corporate marketing managers to develop customized content for a variety of products and offerings. Publicized events via email marketing to raise awareness and drive high levels of attendance. Deployed campaigns in the top National wholesale retailers throughout the metropolitan area. Presented products to drive sales and increase ROI. Recruited, coached and developed a team of individuals - guided promotions into leadership and campaign management.