Istanbul, Istanbul, Türkiye
Experienced consultant with a demonstrated history of working in the retail industry. Strong business transformation, business development professional skilled in New channels and operations, Business Planning, Customer Experience Design, Process Improvement, Business Modelling and Management. Established New E-Commerce Channels and Operations, organized teams and managed the operation.
Management of four great teams: Strategy, Business Planning and Analytics * Ensuring the project portfolio and progress are aligned with strategy and roadmap * Determining the right KPI's for all e-commerce business units, setting the right targets * Budget, Forecast and Financial management - Fully responsible for EBITDA * Management of planning processes of functions : Sales, Resource, Logistics, SC & Demand * Responsible of New Business Planning * Create and optimize Assortment for diverce e-commerce channels * Business Owner of E-Commerce Data Structure & BI Business Development and New Channels * Growth of e-commerce with new channels such as Tazedirekt, Migros Hemen Strategic partnerships ( Trendyol) and new verticals * Developing growth models such as subscription (Smart), omnichannel experience etc.. to gain customer acqusition, increase basket size and frequency and prevent churn * Create out of the box models to generate revenue * Establish pioneering customer experience & processes with new technologies such as Smart Home, IoT Business and Process Development & OPEX * Manage transformation projects: (O2O) Omnichannel Transformation Developing project to create hybrid customers Integration of Brick & Mortar and E-Commerce field operation in all aspects, from system analysis to organizational structure * Design an operation from scratch to create a Dark Store operation model and establish first Dark Store of Sanal Market * Create new operational models for sustainable growth through Brick and Mortar stores. * Establish a dedicated call center to provide unique e-commerce customer experience * Responsible for operational excellence to increase NPS * Management of Last Mile and Route Opt. projects Product Management * Design processes for both Customer Journey and Operation in-line with Marketing, Business Development, Operation teams * Ensure the agenda and progress are aligned with business needs and Roadmap
Management of two business units : Tazedirekt Operations & Business Development * Established Tazedirekt Operation * Brand positioning, strategy, roadmap and business plan * A brand new e-commerce darkstore and logistic hubs with a uniquely designed picking & delivery operation - process & system development * A brand new call-center with a uniquely designed customer journey * Developed operation, customer experience and Last Mile teams * Designed the quality control & management, supply chain process, system and supplier management programme * Full accountable for the bottom line of the business. * Process Design and Business Analysis of the E-Commerce operation system - Collectify Direct Reports: * Tazedirekt Operation Center * Tazedirekt Last Mile * Tazedirekt Customer Experience * Tazedirekt Quality Control and Management * E-Commerce Strategy & Planning * E-Commerce Product Management & Process Improvement
* Developed Business Development & Planning Team for e-commerce * Planned and created e-commerce strategy, roadmap, long-term plan * Designed and established the budget management process for e-commerce, directly responsible for bottomline * Created e-commerce business plan and model (such as capacity & resource opt.) for ebitda optimization * Defined the right KPI's and metrics for both operation and customer analytics * Designed end to end e-commerce operation process and analysed ERP system * Managed the acquisiton of Tazedirekt brand. Direct Reports: * E-Commerce Strategy & Planning * E-Commerce Product Management & Process Development