Seoul, South Korea
• Organizing internal reporting process and optimizing paid media operations based on data from GA4, Cafe24 Solutions, and Media • Implemented CRM marketing and standardized working processes • Proposed website promotions based on market trends and data, and led performance marketing • Planned online/offline branding campaigns and led full-funnel digital marketing (Performance, OOH, TVC, OTT): e.g., led digital part of "Call My Name, MARITHÉ FRANÇOIS GIRBAUD" branding campaign (March 2025)
ex-Pengtai Korea Performance Marketing Group (2022.02 - 2023.07) • Led performance marketing strategy and operations for large-scale e-commerce brands (Web & App), including Kolon Mall, Samsung, and Skechers • Analyzed and optimized campaign performance to maximize KPI • Utilized Google/Adobe Analytics and MMPs (AppsFlyer, Airbridge, DFINERY) to drive initiatives • Managed project communications across departments, including client marketing and legal teams, to ensure effective risk management for advertisements Global E-commerce TFT (2021.04 - 2022.02) • Planned global digital marketing and self-serve media strategies to grow the PB brand, including operating and optimizing ads on Amazon, Shopee, and Lazada • Planned e-commerce content and managed QA processes of social media and ad creatives, store design, and product detail pages (PDP) • Implemented nano-influencer marketing campaigns to drive store traffic and engagement
• Proposed customized digital marketing strategies tailored to brand needs in SEA markets • Managed Shopee Facebook Collaborative Ads (CPAS) by analyzing and optimizing over 200 accounts: conducted sales pitching to brands and agencies to maximize client retention through successful case studies • Standardized the ads onboarding process and developed B2B contents: including SOPs, ads setup guides, UTM tagging manuals, and regional content localization.
• Managed and executed self-serve SA/DA campaigns for Korean SMB brands, including 3CE • Analyzed campaign performance using GA and Cafe24 solutions to effectively manage and optimize KPIs • Provided e-commerce site consulting, including optimization of PDPs, promotions, Kakao Channel strategies, and membership events