Austin, Texas Metropolitan Area
Marketer, brand builder, and operator with 10+ years of experience in gaming, esports, and the creator economy. I've helped spearhead the launch and growth of four multi-million-dollar creator companies: Starforge Systems, MadMushroom, Metal Umbrella, and Mythic Talent, guiding each from concept to market through branding, positioning, and go-to-market execution. These days I'm wearing a few hats: → At Tribe Gaming, I lead partnership strategy, connecting brands with one of the most engaged audiences in mobile gaming and esports. → I co-own and lead marketing for Natura Pine, a naturally flavored birch toothpick brand, a full DTC business I helped build from positioning and packaging to a Shopify storefront, a creator-driven affiliate program, and EU expansion. → I run 78Strange, a B2B custom apparel agency serving gaming orgs, brands, and events. Along the way, I've developed end-to-end branding programs for clients including LEGO Games, T-Mobile, AT&T, Chipotle, Paramount+, Razer, Amazon, and Activision Blizzard, campaigns designed to support business strategy and activate both customers and teams. (More detail below.) The throughline: I help brands find their voice, reach the right audience, and turn attention into revenue, whether that's a creator startup, a CPG launch, or a global campaign. Outside of work, you'll find me snowboarding or longboarding (a 20-year obsession) and, most recently, learning to DJ, always chasing the next skill or side quest.
Forged in competition and content, Tribe has matured into an all-in-one creative powerhouse. Specializing in everything from content production to influencer marketing. We combine our roots in gaming with the sophistication of a top-tier agency. From disruptive brand identities to high-fidelity productions reaching millions, we turn your brand objectives into reality.
We help people fight their oral fixations.
Creative & apparel design agency for brands, creators, and dreamers. Working with some of the most prominent creators and brands such as Chipotle, Bandai Namco, Emiru, BozeVsTheWorld, Brother's Bond Whiskey, 100 Thieves, Paramount, UVS & Riot Games, Sony, and Marvel.
Spearheaded the strategy, implementation, and execution of digital marketing and branding strategies, solidifying OTK Media as a leader in the media and entertainment sector, helping the brand generate over +2 billion impressions over three years, including expanding with the OTK Games Expo, OTK VGAs, and Esports Events, which feature some of the most significant creators on Twitch and YouTube. Developed Marketing Strategy for Brands on Twitch and YouTube: Coordinated with sales, production, and creative teams to ensure seamless execution of integrated marketing campaigns for Chipotle, Pepsi, Ally Bank, Cash App, Xbox, Netflix, Spotify, Bandai Namco, and Progressive Insurance. Led Team of 15+ Professionals: Spearheaded and mentored a high-performing marketing and creative team, fostering a collaborative and innovative environment. Managing project flow, feedback, and final asset delivery. Managed an internal marketing budget of $4.5 million, optimizing spending and achieving a 12% cost reduction while maintaining quality. Administered marketing budgets precisely, achieving cost efficiency and high return on investment for all campaigns. Championed successful apparel and merchandise marketing, ensuring consistent brand messaging and strategic product launches, exceeded sales targets by 125% generating over $2.5 million in sales in 2022. Developed and executed data-driven marketing plans, including targeted promotional calendars and programs for the OTK Website, Live Stream Events, and Apparel Drops. Spearheaded cross-team brand alliances between OTK, Mad Mushroom, and Starforge Systems, fostering collaboration to amplify brand visibility, streamline campaign revenue, and drive audience engagement. In-house creative director, leading the design process of Starforge Systems, MadMushroom, Steak & Eggs, and Mythic Talent. Published Four Titles: Splodey, Atomic Picnic, Rumble Club, and Claws & Chaos
Creator & IP Partnerships Contractor, leading the onboarding of top Twitch and YouTube talent to integrate authentically with the CTRL brand. Manage collaborations with major pop culture IPs, aligning them with CTRL and its brand partners to deliver unique, fan-focused products and campaigns. Onboarded high-profile creators, boosting reach and brand affinity across gaming and streaming audiences. Developed licensing partnerships with recognizable IPs to expand product offerings and market presence. Directed influencer campaigns from concept to launch, driving measurable growth in engagement and sales. Acted as the bridge between brand, creators, and IP stakeholders to ensure smooth collaboration and long-term value.