Haidi W.

Global Business & Marketing Leader | P&L Growth | Strategy, Portfolio & Commercial Execution | Specialty Chemicals & Coatings | Go-to-Market & Growth Advisor

Greater Chicago Area

About

Global business and marketing leader with a track record of driving growth, transformation, and commercial performance across specialty chemicals and coatings, operating in North America, Europe, and Asia-Pacific within $100M to $1B business environments. I have built my career at the intersection of strategy and execution—evolving from global account management and Marketing into leadership roles with direct P&L responsibility. Today, I operate as a business leader who leverages marketing as a core growth engine—shaping innovation, portfolio direction, market strategy, and commercial execution to deliver revenue growth, margin expansion, and sustained market leadership. I bring a truly global perspective, connecting market, customer, and portfolio insights across regions to unlock non-obvious opportunities and drive global synergy. I am particularly effective in complex, matrixed environments—simplifying complexity into clear strategic choices, aligning cross-functional teams, and translating those choices into disciplined execution in go-to-market and key account strategies that delivers measurable business impact. - Defined where to play and how to win through segmentation, value-based positioning, and focused portfolio prioritization - Translated innovation pipelines into market adoption and revenue growth through structured commercialization - Led global, cross-functional teams (20+) across marketing, sales, business development and R&D to drive aligned execution and scalable growth - Leverage data and AI-enabled insights across the customer journey—from targeting and engagement to conversion and retention to enhance go-to-market precision and support broader business transformation My experience spans fragrances, oleochemicals, paint and coatings, food and nutrition ingredients, resin and additives, serving customers across CPG in personal and home care, furniture, electronics, industrial, Pulp & Paper, agriculture and life sciences segments. I am focused on senior leadership roles where strategy and execution converge— Marketing, business/P&L leadership, and selective advisory engagements—bringing a decision-oriented leadership style that drives clarity, alignment, and measurable results.

Experience

  • Strategic Marketing Lead I Automotives & Transportation at allnex
    May 2024 - Present · 2 yrs 2 mos

    Led growth and transformation of a ~$750M global segment, owning the 5-year STRAP and innovation pipeline, defining where to play and how to win by prioritizing high-growth sub-segment opportunities. Built and scaled global growth platforms—including OEM approvals, VOC-compliant technologies, and adjacency material substitution—unlocking ~$80M in growth potential. Integrated market and portfolio insights to reposition offerings, reallocate resources, and drive commercialization, aligning global teams to deliver results.

  • Director of Global Business Development I Biopharma at IDEX Corporation
    2023 - 2024 · 1 yr

    Directed a global business with full P&L accountability, managing cross-functional teams across the U.S., Europe, and Asia to define and execute a 5-year STRAP, innovation roadmap, and operating plan. Owned growth and profitability outcomes, transforming the business toward a segment-focused model and identifying adjacent expansion opportunities (~$150M). Drove disciplined go-to-market execution and key account strategies, delivering measurable market share gains (~10%) and strengthening the business’ competitive position.

  • Global Business Development and Marketing Head I Bio-materials at Ingredion Incorporated
    2018 - 2023 · 5 yrs

    Built global marketing and business development capabilities for a ~$1B division, establishing new growth platforms across agriculture, bioplastics, and bio-based coatings. Developed and executed a 5-year strategy, identifying ~$260M in enterprise value and delivering a $100M market expansion program. Enhanced the customer journey through digital transformation and VOC-driven marketing, increasing lead generation by 50% and successfully commercializing sustainable solutions across new applications.

  • Senior Director of Marketing and Business Development APAC I Wood & Industrial Coating at Sherwin-Williams
    2014 - 2017 · 3 yrs

    Revitalized a ~$100M Asia business by redefining strategy, rebuilding Marketing and Business Development teams, and aligning execution across marketing, sales, and operations. Repositioned the portfolio toward waterborne technologies, strengthened pricing and brand architecture, portfolio rationalization resulted in improved operating income. Built and led a high-performing regional team (20+), embedding value-based selling and advancing M&A strategy to support long-term growth.

  • AkzoNobel (9 yrs 1 mo)
    • Sales and Marketing Manager APAC I Powder Coating
      2011 - 2014 · 3 yrs

      Owned full P&L (~€100M) for the APAC powder coatings business, driving growth and margin expansion through a shift from geographic to segment-based strategy. Led cross-functional teams to embed value-based selling, customer segmentation, and cost-to-serve discipline, improving pricing, profitability, and competitive positioning in a mature market. My team achieved the highest Gallup engagement survey scores in APAC, fostering a high-performing culture.

    • Global Marketing Manager I Powder Coating
      2008 - 2011 · 3 yrs

      Shaped global marketing strategy for the furniture segment, managing regional teams across four regions and ten countries. Delivered ~15% growth and margin improvement through segmentation, key account focus, and innovation, including launching premium product lines and advancing breakthrough technologies into new applications on MDF with significant long-term potential

    • Global Key Account Manager I Electronics Coating
      2005 - 2008 · 3 yrs

      Drove global account growth by leading multinational teams to execute complex programs for major OEMs, including HP, Dell, and Apple. Managed cross-regional coordination and delivery under tight timelines, achieving 3× revenue growth while strengthening AkzoNobel’s leadership position in plastics coatings.