Istanbul, Türkiye
Ensuring the visibility of all projects planned by the marketing team on digital channels Planning the performance marketing strategy and managing the process to increase digital sales Managing of process with agencies
-Managing digital marketing operations (Google Ads, Meta Ads, Twitter Ads, Tiktok Ads campaign setup and optimization) -Planning monthly digital strategy according to growth strategy -Planning monthly budget breakdown -Define relevant scenerio with A/B test -Determining the gosls for networks and monitoring performance (RTB, Criteo, Remerge, Adikteev) -Manage and measure digital campaigns for user acquisation, retention and awarness -Monitoring and reporting campaigns’s performance with using AppsFlyers -Tracking competition (App Annie, Sensor Tower)
- Making restaurants performance analysis - Preaparing developing restaurant’s performance projects - Solving possible operations problem
- Doing SEO performance analysis of Okul.com website - Making improvements to the site as a result of the analysis
- Planing and managing of projects requested from brands - Creating strategic marketing plans for brands’ goals - Doing benchmark anaysis - Providing internal communication of brands - Creating social media content, tracking consumer feed back