Istanbul, Türkiye
• More than 7 years of business experience across FMCG and Non-FMCG working in a multicultural environment • Passionate about marketing & turning consumer/shopper insights into new product ideas and strategies • My energy, analytical skills, organizational abilities, and creativity in tackling problems are strengths • I am equally comfortable working independently to meet company goals as well as by being a part of a team. I have always been able to establish and maintain excellent relationships with clients and coworkers at all levels
• Analyzed brand strategies of the client & implemented best research models (qualitative or quantitative) for the key business questions • Created analytical reports/presentations with providing insights and consultancy in terms of marketing, brand, sales & communication strategies for high level management • Worked closely with different client teams (Marketing, Business Development, R&D), especially in FMCG sector • Executed all phases of market research projects from taking briefs, designing research, and writing proposals to questionnaire design, project management, reporting, translating data into business recommendations & strategies and presentation. • Managed multi-regional Customer Journey, New Market Understanding and Innovation projects from start to finish • Assisted the proposal/budget processes by considering best interest of the company and client needs
• Designed market research studies in many different sectors such as FMCG, E-Commerce, Cosmetic etc. In FMCG sector, managed local and global projects (U&A, Brand Health, Concept, Product, Claim, Pricing studies etc.) for key accounts • Executed all processes of Ad-hoc research and participated in the project presentations • Coordinated all activities with other departments and stakeholders • Assisted IT department to develop dashboard/s specific to the clients’ needs
• Prepared research reports/presentations for the tracking projects in non-FMCG sectors such as Banking, Telecom, Automotive etc. In these sectors, executed CX (Customer Experience), loyalty and customer journey projects • Managed local & global client relationships and assisted any research related questions • Analyzed all product deliverables on assigned accounts including data tables, KPIs, reports and presentations • Assisted long-term projects & field operations and created dashboards for specific client needs
• Reviewed resumes and applications for pre-screening • Scheduled and interviewed prospective hires with team leader • Performed general administrative tasks including answering phones, data entry and filing