Gülay Kulaklı Alan

Marketing & Corporate Communications-Instructress -Operational Excellence

Istanbul, Türkiye

About

Dynamic and results-oriented Marketing Assistant Manager with extensive experience in developing and executing comprehensive marketing strategies at Istanbul Airport. Skilled in team leadership, strategic planning, and customer acquisition, I have a proven track record of enhancing B2B e-commerce traffic and managing successful marketing campaigns. My expertise includes creating and implementing annual action plans, ensuring efficient execution, and reporting to senior management. With a strong focus on e-commerce operations, I have successfully established and managed online sales platforms, contributing to significant business growth. Passionate about driving innovative marketing initiatives and fostering sustainable business development, I am eager to leverage my skills to make a meaningful impact in a forward-thinking organization.

Experience

  • Kurumsal İletişim ve Pazarlama Yönetmeni at ATU Duty Free
    Apr 2025 - Present · 1 yr 4 mos

  • İGA Istanbul Airport (5 yrs 9 mos)
    • Deputy Manager Marketing
      Jan 2024 - Nov 2024 · 11 mos

    • Marketing Chief
      Oct 2022 - Feb 2024 · 1 yr 5 mos

      I work in the Istanbul airport premium services department, reporting to the marketing and sales directorate. I have expertise in promotion, marketing, product management and product development, market research, measuring customer satisfaction scores of products and services prepared by segmenting special passenger and general passenger requirements.

    • Chief of Operational Excellence
      Aug 2022 - Feb 2024 · 1 yr 7 mos

      -Developing and implementing new processes and procedures to improve operational efficiency -Analyzing data to identify operational trends and opportunities for improvement -Coordinating with other departments within the organization to ensure successful implementation of initiatives -Leading projects aimed at improving operational efficiency and reducing costs -Preparing reports on operational performance, including benchmarks against industry standards or best practices -Motivating employees to improve performance by fostering a culture of continuous improvement and innovation -Recommending new equipment purchases to improve efficiency -Establishing standards for other departments to follow when processing orders or performing other tasks -Developing new processes to streamline operations and improve customer service

  • Sales Manager at Yücesoy Liva Otel
    Nov 2017 - Aug 2018 · 10 mos