Istanbul, Türkiye
Strong professional experienced in marketing strategy & execution, purpose landing brands and driving organizational capabilities.
* Leading the Turkey Marketing organization, with full accountability for the end-to-end brand and portfolio agenda across Coca-Cola, Fanta, Sprite, Schweppes, Fuse Tea, Cappy and Damla. * Driving the annual business plan for Türkiye, translating global brand and portfolio strategies into high-impact local execution. * Owning marketing investment and budget governance, ensuring disciplined portfolio prioritization and sustainable growth. * Leading integrated planning with the bottler and cross-functional leadership teams, converting strategy into aligned commercial and operating plans. * Building organizational capabilities and a servant leadership culture across the marketing function.
Heading marketing function of In Home & Food Service Ice Cream Category Responsible of Turkey end to end business and the next 3 years innovation roadmap Reporting Unilever SA-MET (South Asia, Middle East, Turkey) Ice Cream Company General Manager Leading 2 ice cream categories (35% of overall business) and 8 different brands. Being responsible of marketing plans development and implementation, pricing strategy and portfolio management Convert the strategy into an operating plan in concert with cross functional teams to ensure a harmonized approach. Leading team of 7 direct reports and cross-functional teams. Having additional responsibility to lead e-commerce channel growth & portfolio management.
Heading marketing function of Personal Care category Reporting Unilever Central Asia General Manager and TUI BPC Board Member Leading 5 different personal care categories and 15 different brands in Central Asia. Running the business in 8 different countries & responsible to deliver the P&L Developing and implementing country/category/brand strategies Being responsible of marketing plans development and implementation, pricing strategy and portfolio management (driving Core of the core agenda and innovation funnel) Convert the strategy into an operating plan in concert with cross functional teams to ensure a harmonized approach Leading and coaching multi-cultural team (8 people-direct report) and cross-functional teams. Re-structuring marketing organization, leading and landing talent localization agenda Actively managing overall marketing investment plan
Responsible for 3 different categories (Hair & Deodorant & Home Care) and 8 different brands in Central Asia. Running the business in 8 different countries & responsible to deliver the P&L Build multi-channel marketing strategy and marketing plans for different consumers in the region, including strategic priorities, investment levels, and plan executions Drive innovations and create customized campaigns for different markets’ need with different media channels (i.e. TV, digital) Land the first purpose campaign with Axe in Kazakishtan personal care market through digital
Responsible for kids brand (Icim Smartt) of dairy category Launched Icim Smartt Active branded new product line Managed the summer and back to school promotions of the brand Executed the ATL advertising activities (shooting 6 different commertials) Executed the Bugs Bunny On Ice sponsorship with the brand in Turkey ( Jan. 09)
Responsible for indulgence brand (Icim Dolcia) of dairy category Launched Icim Dolcia branded new product line (Gained 16% volume share in the first 3 months) Established the new brand’s positioning, brand identity and developed marketing strategy accordingly. Executed the ATL advertising activities