Hungary
I am the bridge between data and insights, technology and people Experienced and strategic Senior MarTech Manager with a deep understanding of marketing technology and data-driven marketing strategies. Experience defining, building, and deploying CRM and marketing automation strategies and programs for multi-national organizations, delivering CRM and marketing automation campaigns in HUBSPOT and MARKETO. Excellent analytical and problem-solving skills, with the ability to translate complex data into actionable insights. Strong attention to detail and a commitment to delivering high-quality work. An individual contributor who delivers tangible technical results. Marketing Automation isn't just a tool for me; it's a methodology that I'm deeply passionate about. It's not just about what we do; it's about why we do it, and that passion drives me to excel in every aspect of my work. martech | marketingautomation | Marketo | MCE | datastudio | salesforce | digital marketing | email marketing | revops | revenue operation | CRM
- Own and manage all aspects of the marketing tech stack: Build data flows and automations that connect tools across stack. - Built and optimized automated segmented campaigns including email campaigns, landing pages, webinars, post-event campaign management. - Create and maintain automated workflows, ensure accurate tracking and clean handover of leads to sales. - Build comprehensive marketing reports and dashboards, analysing marketing performance. - Clean and enrich CRM records to improve segmentation, lead routing and reporting. - Build automated AI agent for outbound campaign with clay.com.
- Managed all aspects of the revenue tech stack: Build data flows and automation that connect tools across stack. - Data Management and Analysis: Built an entire sales, marketing and management reporting dashboard in Tableau in 4 months. I provided data-driven insights to Marketing, Sales, and Management to support strategic decision-making. - Sales and Marketing Operations: Built the lifecycle journey, related processes, and lead routing for marketing and sales. Improved lead qualification efficiency by streamlining the MQL to SQL handoff process - CRM Automation Management: Built and optimized workflows and marketing-sales processes in HubSpot, automating key tasks and reducing manual effort. - Campaign management: Planned and executed webinar series resulting 50% more MQLs vs other lead generation campaigns - Cross-functional collaboration: Acted as a bridge between sales, marketing, and the executive team to align revenue objectives
- Optimized marketing and sales processes and martech workflows. Decreased sales lifecycle by 40% due to the launch of a product-led business model. - Analysed data and created and maintained regular and ad hoc reports and dashboards for management in Salesforce and Data Studio. The management team used my dashboard and reports on a weekly/monthly/yearly basis for business decisions. - Translated business requirements into technical solutions for internal stakeholders. - Provided daily support for sales, marketing, and management. - Maintained and ensured data hygiene, operational program, and campaign architecture
- Implemented entire marketing automation system (Marketo) and integrated it with Salesforce and other 3rd-party tools in 4 months. - Planned and implemented a new lifecycle journey. Improved the efficiency of the acquisition phase, resulting in a significantly shorter time for potential customers to make purchasing decisions. - Managed all aspects of marketing automation platform, including e-mail, landing page development, segmentation, testing & optimization, lead scoring, database management, A/B testing, and reporting & analysis - Maintained and ensured data hygiene, operational program architecture
Working within the global Marketing Technologies Team, my main responsibilities were: - Create, execute, maintain and analyze global lead generation marketing campaigns and complex nurture programs in Marketo and Salesforce - Managed end-to-end email campaign production and execution, including campaign setup, list segmentation, deployment and reporting. - Monitor and manage campaign deliverability and results, fine-tune campaign assets and provide optimization recommendations. - Analyzing and reporting lead generation/lead lifecycle metrics, sales conversion through Marketo, SFDC and related platforms. - Maintained data quality and Marketing Qualified Lead in Salesforce and Marketo - Developed documentation and roadmaps for processes.
I was responsible for the global strategy and execution of campaigns for Nokia Global Services. I defined campaign objectives, target audiences, strategies, and identified the optimum marketing mix of deliverables, content, events and media asset. Along with the Campaign manager role, I was working in the Nokia MarkTech team. - I developed and executed 50+ email blast campaigns and gated landing pages in Marketo. - I developed segment lists based on user behaviors like past email engagement and website interactions to measure results and optimize the nurture tracks for these segments to convert leads to customers. - Deliver reports on campaign, website, and user activities from Marketo and Salesforce