Gwyneth King - Believer in actionable marketing strat.

Digital Marketing Executive | Trusted advice | Strategic guidance on digital portfolio management

South Africa

About

Digital marketing strategy ---> Building brand presence and guiding business owners to a well structured and high performing digital portfolio is my game. It is my belief that relationship is at the core of almost every human interaction. It's no different for a brand - success will thrive when communication is strategically crafted and uncluttered. One of my greatest strengths is to build trusted relationships with those around me, dig deep into what the requirement is, and deliver, with a solid understanding of the person, the brand and the need. I am passionate about building teams and relationships in digital marketing to further my clients, and my own, skillset. Focus areas include: * Crafting digital strategy * Building messaging that is aligned to brand strategic purpose * Management of entire digital portfolios * Social media and digital workshops for greater understanding * Building digital presence for brands * Cleverly crafted content that answers brand needs * Continuously learning in an ever evolving digital landscape! My goal is to help you create, refresh or build your digital portfolio. Unsure of where to begin? Book a digital consultation with me and I’ll guide you in the right direction😉. www.kingly.co.za

Experience

  • Owner at Gwyneth King Marketing
    Nov 2017 - Present · 8 yrs 9 mos

    Working hand-in-hand with agencies, companies and individuals to build the online brand of their organisation or that of their clients. My specialty is strategy creation and strategic oversight as well content creation. Between myself and the team our work spans across the digital realm, including: - Project and account management services - Online brand custodian - Digital strategy & campaign creation - Social media content creation and page management - Online advertising (web and social) Clients include: - Sterkla Coaching App - Exclusivity by Design Jewellery - Easigrass Johannesburg - RealGreen - Clonard Distance Education - OIM International - Magenta - Fond Studios - Pii Digital

  • Co-Founder at King and Wesson
    Jan 2022 - Present · 4 yrs 7 mos

    King & Wesson acts as your digital marketing executive. All the benefit, minus the risk, of a full-time marketing manager. Aligning your digital marketing portfolio is vital to the success of your initiatives. Owning multiple digital platforms, and not tying these together strategically, is no longer enough to position yourself as competitive in your industry. Every digital asset - owned, earned and paid - should be managed to ensure cohesiveness in messaging and goals. Together with my partner, we offer trusted digital marketing advice, analysis of digital marketing activity, and strategically driven guidance on the way forward for your business in the digital world.

  • Marketing Lead - Sterkla + EngagementFit at Sterkla Coaching App
    Jan 2019 - Apr 2025 · 6 yrs 4 mos

    The Sterkla and EngagementFit brands sit very close to my core values and beliefs, and is a perfect fit for the work I love to do and the people I enjoy working with. As marketing lead for both brands, I work closely with our co-founder to strategically play out the course of action for both brands in the long term, as well as shorter term campaign activations to drive engagement, awareness and reach.

  • Marketing Manager at Engage Me Online
    Jul 2016 - Jul 2018 · 2 yrs 1 mo

    The Engage Me team's mission is to build strong organisational cultures infused with community values and a sense of purpose. Working as Marketing & Communications Manager, my role was to oversee all marketing activities and drive the Engage Me brand into the future by increasing digital presence & evolving company offerings. Starting with the launch of Engage Me's digital magazine www.engageme.online. Engage Me believes that work and play shouldn’t be mutually exclusive things, which is why we’ve created a magazine that speaks to every level of enterprise, offering fun tips and lifestyle-based content designed to inform, inspire and entertain. My key roles included: - Build & maintain online presence - Act as brand custodian for all Engage Me activities - Campaign generation - Set, measure and report performance of all digital marketing campaigns & assess against ROI and KPIs

  • Digital Team Manager at Sauce Advertising
    Jul 2012 - Jun 2016 · 4 yrs

    Managing the digital team at Sauce Advertising (previously Mcewan Advertising) entailed overseeing of all projects that come through the digital department as well as campaign conceptualisation and client liaison. This included Social Media Team management and management of the Digital Team. Teams at Sauce Advertising cover an array of tasks on a daily basis, a few listed below: Social Media: All fields from campaign creation for all social platforms to monthly page maintenance and management on a daily basis etc. Digital: Website and mobi-site creation; website monitoring and maintenance; app development; creation of digital based campaigns; SEO & Adwords; Emailers; database management; AV development etc.