United States
I lead cross-functional teams and create data-driven digital marketing strategies that generate revenue for enterprise and mid-market clients across SaaS, B2B, healthcare, higher ed, and e-commerce. While clients value results, they also look for partnership. Relationships are built on trust, transparency, and strategic value. I’m deeply invested in my clients' long-term growth. My work combines strategy, creative direction, and hands-on execution, from roadmaps and forecasts to media campaigns and performance analyses. With roots in seo, media, and branding, I bring a holistic understanding of what it takes to build visibility and trust at every stage of the funnel. Whether educating stakeholders on the latest algorithm shifts and AI impacts or collaborating with internal teams, I’m passionate about turning complexity into clarity and insights into measurable impact.
• Own all aspects of media campaign execution across targeting, implementation, content quality, and performance tracking, achieving 500% -1000% ROI for clients in healthcare, higher-ed, SaaS, and e-commerce. • Drive 50%–430% traffic growth across enterprise and mid-market accounts by delivering data-backed strategies and proactively optimizing digital media campaigns. • Scale owned media, thought leadership content production by 2.5x and cut human review time by 50% through developing and implementing AI-driven workflows and processes. • Manage full site audits, create data-driven 12-month organic growth roadmaps, and spearhead continuous strategy refinement, reversing downward traffic trends for clients across industries and markets. • Direct client engagements and cross-functional teams, oversee high-volume execution and fast-paced delivery timelines that exceeded client expectations and drive referral business.
• Partner with Account Executives to renew and expand client investments, directly contributing to over 100% YoY growth for three consecutive years. • Lead customer success and retention strategy, own strategic relationships with enterprise and mid-market clients, ensuring alignment with business goals and customer success metrics to increase LTV. • Manage full customer lifecycle, lead onboarding, drive adoption of new processes, and create tailored success plans aligned to business needs, directly contributing to over 1 MIL increase in Revenue YoY. • Develop scalable frameworks for client engagement and customer journey optimization cutting execution time by 50% and increasing output by 2.5x with AI-powered workflows. • Manage agency and client engagements, serve as a trusted advisor aligning stakeholder goals with products and solutions that produce exceptional results, key to sustaining our 100% referral based business model. • Develop strategic roadmaps, forecasts, reports, and performance reviews using tools such as GA4, Looker Studio, and SEMrush to guide strategy, communicate progress, and prove value. • Serve as a strategic advisor leading education initiatives for clients, employees, and partners, providing guidance on best practices, solution integrations, and the changing digital media landscape to deepen trust and enable long-term success.
• Developed marketing strategies and media campaigns unique to each agent, improving engagement across organic, paid, print, and email channels and increasing qualified leads by 5x. • Developed and implemented local SEO strategy, securing first-page rankings for high-value keywords, building quality backlinks, and achieving a 200% lift in organic visits in 3 months. • Refined email marketing strategy, doubling the subscriber base and increasing CTR from 0.5% to 6%. • Onboarded agents to a CRM platform and introduced sales and project management tools to improve efficiency, increasing client retention rate to 90%. • Built and nurtured exclusive partnerships with local businesses, driving brand presence in the community. • Managed 100+ client relationships, improving engagement across organic, paid, and CRM touchpoints with personalized marketing strategies. • Created and maintained educational and promotional content to guide customer behavior and elevate the client experience. • Led employee onboarding and training on CRM tools resulting in increased satisfaction and a 0% agent churn rate.
• Built and led the Institute’s marketing department, rebranded its digital presence, and launched strategic campaigns, increasing student engagement by over 400%. • Directed a cross-functional team, overseeing cohesive marketing strategy execution, maintaining budget adherence, and ensuring high-quality deliverables under tight timelines. • Managed public relations, community outreach initiatives, and campus events, driving awareness and advancing fundraising goals. • Built and led the Institute’s marketing department, rebranded its digital presence, launched strategic outreach campaigns, and managed customer lifecycle increasing program interest by over 400%. • Served as the primary liaison between stakeholders, internal departments, and community to align programming and offering with the needs of the customer and the goals of the business. • Directed a cross-functional team, overseeing cohesive strategy execution, maintaining budget adherence, and ensuring high-quality deliverables under tight timelines.
• Performed link-building outreach. • Wrote optimized editorial content and created assets for link-building campaigns.
• Performed SEO analysis of client sites, assisted in creating organic growth strategies. • Assistant office manager; planned events and onboarded clients and employees. • Assistant project manager; maintained project timelines for large enterprise clients.