Gwyneth Melvin

Key Account Manager | Food Technology

Cape Town, Western Cape, South Africa

About

With over two decades of experience in key account management and product management, I am dedicated to driving revenue growth, fostering client relationships, and achieving strategic business objectives. I bring a deep understanding of market dynamics and customer needs to align with our organizational goals. My values of collaboration, precision, and a results-oriented mindset ensure that I contribute meaningfully to my team’s success and deliver exceptional value to our partners. I focus on strategic sales management, pricing, and profitability for key customer categories. Collaborating closely with the management team, I contribute to the commercial strategy and ensure alignment with annual financial objectives. My ability to analyze market trends and strengthen customer relationships has been instrumental in achieving our goals. Additionally, I assist in optimizing processes such as payment collections and pricing policies to enhance operational efficiency. I am, by nature, a solutions-driven professional who is highly motivated and passionate about partnering with customers, identifying opportunities, developing effective solutions, and driving mutually beneficial business growth.

Experience

  • Senior Technical Account Manager at Barentz South Africa (previously SK Chemtrade)
    Jul 2026 - Present · 1 mo

  • Key Account Manager at MANE South Africa
    Oct 2023 - May 2026 · 2 yrs 8 mos

    Strategic Management of the sales functions in line with sales targets and budgets. Drive revenue and margin through market, customer understanding and relationship management. Defining target areas forming new customer relationships. Contributing to commercial strategy to deliver annual volume, market share and financial objectives. Work effectively with the management team to ensure consensus on return of investment. Lead pricing and profitability for the allocated category and/or key customers. Total market (products, price levels, competitors, economic impacts, etc) understanding. Assist finance in the non/late payment (collection) of customer accounts. Manage the pricing policy for allocated category and /or key account dedicated to the position. Responsible and accountable for own commercial expenditure budgets Preparing of budgets for approval Implementation of effective expenditure to drive business profitability. Drive and enhance strategic plan with the determined key accounts. In-depth understanding of key accounts, i.e. product ranges, corporate and brand vision Record and report information with marketing team on economic, social, political indicators translating into business potential obtainable. Identify products that fit well into the overall brand positioning, direction and technology of the company. Daily communication via telephone, email or other electronic means supporting briefs and queries. Effective forecasting utilizing the defined forecasting system to result in minimum redundant stock and better service. Assist with the development of systems and practices to optimize the selling process. In conjunction with technical and marketing team, develop plans for launching new products and provide launch support. Drive key account plans collaborating with marketing and technical teams. Continuously create new business leads

  • Product Manager at Carst and Walker
    Sep 2011 - Oct 2023 · 12 yrs 2 mos

  • Key Account Manager at Givuadan
    Aug 2010 - Sep 2011 · 1 yr 2 mos

  • Key Account Manager at Symrise AG
    Dec 2007 - Jul 2010 · 2 yrs 8 mos