Gwyneth Coetzee

Operational Systems | Digital Transformation & Process Automation & Strategy | UAT

South Africa

About

I help businesses run smarter. As an independent management consultant, I embed with executive teams to fix what's broken, build what's missing and train people to sustain it, all without the overhead of a traditional consulting firm. Over the course of my career I've worked across PropTech, FinTech, green energy, marine insurance and marketing, tackling everything from department inefficiency audits and AI tool adoption to front-end system development and CEO-level operations support. My edge is the ability to operate at both ends of the spectrum: strategic enough to sit in the boardroom, hands-on enough to redesign a filing system, write the training manual and deliver the workshop. I bring analytical thinking, practical implementation and a track record of results across some of South Africa's most fast-moving industries with an eye firmly on doing the same globally.

Experience

  • Founder & Lead Consultant at Gig (Pty) Ltd
    Jul 2022 - Present · 4 yrs 1 mo

    Founder | Strategy & Business Development Grown In Group is a human capital and business development company focused on supporting entrepreneurs, creative professionals and emerging businesses. Key Areas of Work: • Advising entrepreneurs and creatives on business development and strategic positioning • Developing brand strategies and marketing frameworks • Mentoring individuals and businesses in career and market development • Bridging creative industries with structured business and operational systems • Supporting talent and business growth through strategic consulting and development initiatives • Supporting CEO's and Executive Members with Management Administration priorities, automating processes and training and development of Junior Staff. • Business Analysis - Critical, Analytical thinking within departments, Inefficiencies - pain point and bottlenecks. Change Mananagement Solutions.

  • Account Executive at Tyck
    Jan 2024 - Present · 2 yrs 7 mos

    Industries: Professional services | Mixed - Delivered embedded management consulting across a portfolio of 5–10 clients spanning retail, professional services, recruitment and tech. Each engagement tailored to the specific operational challenges of the business, with no two client briefs the same. - Conducted operational workflow audits and pain point analyses across client businesses, identifying inefficiencies and designing practical, implementable solutions aligned to each organisation's size, structure and growth stage. - Led process automation and system implementation projects, mapping current-state workflows, redesigning processes, configuring tools and managing change from concept through to adoption. - Designed and facilitated staff training and development programmes on internal systems, digital tools and revised processes, building lasting internal capability rather than dependency on external support. - Partnered with business owners and executive stakeholders to develop and execute marketing strategy, business development frameworks and CRM systems tailored to client growth objectives. - Managed end-to-end client relationships - from initial brief and scoping through to delivery, reporting and ongoing account development, business development, maintaining high satisfaction across a diverse, multi-industry client base.

  • Business Analyst at Fintastic Data
    Jan 2023 - Mar 2026 · 3 yrs 3 mos

    CRM and Support Business Analysis Campaign Design & Management Workflow Process Models Project Management Process Analysis & Automation

  • Marine Cargo and Commercial Hull Underwriter at Trimarine Acceptances (Pty) Ltd
    Apr 2020 - Jul 2022 · 2 yrs 4 mos

    Short Term Insurance - Commercial & Personal Lines Account Management Credit and Debit Control Monthly Reports Software / Program / Insurance System Development Operational Processing Training and Development Project Management Report Design System Development, Training and Processing

  • Marine Underwriting Administrator at Nautical Underwriting Managers
    Aug 2017 - Apr 2020 · 2 yrs 9 mos

    RE 5 Completed Writing Marine Insurance policies Accounting Assistance Monthly Report Administration Software / Program / Insurance System Development - Automated System Processes Client Service Claims Department Assistance Daily administrative duties