London, England, United Kingdom
I am currently the Group PR Assistant at Frasers Group, supporting corporate communications, media relations, executive messaging and internal communications across a globally recognised retail group. I work across a diverse portfolio of brands including Sports Direct, FLANNELS, Everlast, Everlast Gyms, Slazenger and FRASERS. In my role, I support day-to-day PR activity across external, internal and investor channels, including drafting press releases and reactive statements, monitoring media coverage, and producing daily reports, coverage wraps and retail news newsletters. I also lead the day-to-day drafting and coordination of Frasers Group’s LinkedIn and Instagram content, support PR activity around events such as store openings and brand activations, and contribute to financial results communications, including leading the Investor Relations monthly update. Alongside this, I maintain media lists, press pages and PR calendars, liaise with journalists and stakeholders, and support awards submissions and employee engagement initiatives. I am a Durham University graduate in Modern Languages and Cultures (French and Italian), with experience across PR, editorial, communications, marketing and digital media. During my degree, I led THREAD, the creative platform of the Durham University Charity Fashion Show, overseeing two print magazines, directing its first cover shoot, and launching THREADCast, a nationally shortlisted podcast. My year abroad included a marketing and business development internship at Hogan Lovells LLP in Paris, alongside a study placement in Siena, Italy. I thrive in fast-paced, collaborative environments and enjoy working on creative and strategic communications projects, with a strong interest in media, brand storytelling and PR.
I support the Group PR function across corporate communications, media relations, executive messaging and internal communications for a globally-recognised retail group, working across a diverse portfolio of brands including Sports Direct, FLANNELS, Everlast, Everlast Gyms, Slazenger and FRASERS. I play a key role in delivering day-to-day PR activity, media monitoring and reporting, and senior leadership communications, while coordinating content across external, internal and investor channels. Key responsibilities include: - Drafting press releases and reactive statements - Monitoring media coverage and producing daily reports, coverage wraps and retail news newsletters - Leading day-to-day drafting and coordination of Frasers Group LinkedIn and Instagram content - Assisting with PR activity across events, including store openings, brand activations and key moments - Supporting financial results communications and leading the Investor Relations monthly update - Maintaining media lists, press pages and PR calendars, and liaising with journalists and stakeholders - Supporting awards submissions and employee engagement initiatives
As Head of THREAD, I led the creative direction and production of DUCFS's multimedia platform, contributing to one of Europe’s largest student-led fundraising events. I oversaw the production of two print magazines and launched THREADCast, a podcast exploring culture, fashion, and identity, recently shortlisted for the Student Radio Association’s “Best Student Media Collaboration.” I managed a multidisciplinary team, directed a full editorial cover shoot, and coordinated content across print, digital, and social channels. From guest outreach and episode scripting to deadlines and logistics, I developed a strong understanding of how to build structured, impactful media across platforms. This role deepened my skills in editorial strategy, creative leadership, and fast-paced production management, all while helping raise over £200,000 for Macmillan Cancer Support.
Hosted The NosyGoose, an arts and culture podcast covering topics from Spotify Wrapped to the Venice Biennale. Responsible for researching themes and scripting episodes, developing clear, well-paced conversations for a digital audience.
I worked in a marketing role for the Student Leadership Board for the BrightNetwork Women in Leadership 2023 event. This involved marketing the event to potential attendees in the run up, and then helping the BrightNetwork staff on the day.