Gwen Hernandez

Founder and CEO

Jupiter, Florida, United States

About

I am accomplished professional with a wealth of knowledge in marketing, business strategy, and office relations. With an advanced educational background and years of experience, I have a proven track record of developing impactful marketing strategies that drive brand growth and enhance business presence. My expertise in business relations enables me to build and maintain strong professional networks and partnerships, fostering collaboration and innovation. In the office, I am known for my exceptional communication and organizational skills, promoting a productive and harmonious workplace. Passionate about combining strategic insight with a collaborative approach, I consistently adds value across all aspects of business operations

Experience

  • Custom Art Designer at Custom Art Designs by Gwen Kay
    Jul 2022 - Present · 4 yrs 1 mo

  • Founder / Photographer at Vivid Memories By Gwen Photography
    Apr 2012 - Present · 14 yrs 4 mos

    Photography & Editing -Capture high-quality images and videos based on client needs. Edit and enhance photos to meet quality standards and client expectations. Stay up-to-date on new photography techniques, editing software, and trends. Client Relations & Customer Service - Consult with clients to understand their vision, preferences, and requirements. Maintain open communication throughout the project lifecycle. Handle client feedback professionally and work to ensure satisfaction. Business Administration -Manage budgets, expenses, and financial records. Oversee bookkeeping, invoicing, and payments. Marketing & Branding -Develop and implement marketing strategies to promote the business. Network and build relationships with local businesses, event planners, and clients. Sales & Client Acquisition - Generate leads and convert them into paying clients. Prepare and present service packages, pricing, and contracts to prospective clients. Manage follow-ups, bookings, and upselling of additional services. Team Management - Hire, train, and manage a team of photographers, assistants, and editors. Schedule work shifts and assignments to meet project deadlines. Project Management - Plan and organize photography sessions, including pre-shoot preparation. Oversee project timelines and deliverables to ensure they are met. Coordinate with venues, stylists, and vendors as needed for larger projects. Continuous Learning & Skill Development - Attend workshops, seminars, or courses to improve photography and editing skills.Keep up with emerging technologies, tools, and techniques in the photography industry. Experiment with new styles or methods to diversify service offerings. Website and Portfolio Management - Update and maintain an online portfolio to showcase recent work. Optimize the website for SEO to improve visibility. Manage online booking systems and inquiries from the website.

  • Subcontractor Pre-qualification at Gilbane Building Company
    Jul 2019 - Aug 2022 · 3 yrs 2 mos

    Managed Office Operations: Organized and maintained office files, handled correspondence, and coordinated schedules. Customer Service & Communication: Acted as the primary point of contact for inquiries, directed calls, and greeted visitors professionally. Calendar & Meeting Coordination: Scheduled appointments, arranged meetings, and prepared materials for presentations. Data Entry & Document Preparation: Entered data accurately, prepared reports, and drafted correspondence as needed. Supply Management: Monitored and ordered office supplies, managing vendor relationships to ensure timely delivery. Assisted in Project Coordination: Supported team projects by tracking deadlines, organizing files, and ensuring timely communication.

  • Case Manager / Legal Assistant at Jim Adler & Associates
    Jan 2016 - Aug 2018 · 2 yrs 8 mos

    Client Intake & Communication: Conduct initial client intake interviews, gather details of the case, and maintain open communication with clients to provide updates, answer questions, and guide them through the legal process. Case Documentation & File Management: Organize and maintain case files, ensuring all necessary documents, medical records, and evidence are accurately filed, updated, and easily accessible for attorneys. Records & Evidence Collection: Gather medical records, accident reports, witness statements, and other relevant evidence to build a strong case. Follow up with healthcare providers, insurance companies, and other parties for timely record acquisition. Calendar Management & Deadlines: Track and manage critical case deadlines, including court dates, filing deadlines, and settlement timelines, ensuring attorneys are prepared for each step of the case. Insurance Liaison: Communicate with insurance adjusters on behalf of clients, submit documentation, handle negotiation-related correspondence, and ensure timely responses to insurance-related inquiries. Medical Provider Coordination: Schedule medical appointments, coordinate treatment plans, and communicate with healthcare providers to obtain necessary information regarding the client’s injuries and prognosis. Settlement Preparation & Demand Letters: Assist in drafting demand letters, compiling evidence, and summarizing case details for settlement negotiations, helping attorneys to present a comprehensive and persuasive case. Attorney Support: Provide ongoing support to attorneys by preparing case summaries, organizing trial materials, and assisting with trial preparation, including client and witness coordination. Database & Case Management Software Use: Utilize case management software to track case progress, document all communications, and manage deadlines.

  • Montgomery County Adult Probation Department (3 yrs 3 mos)
    • Veterans Court Coordinator / Case Manager
      Aug 2015 - Oct 2016 · 1 yr 3 mos

    • 284th District Court Liaison
      Dec 2013 - Oct 2016 · 2 yrs 11 mos

    • Compliance Court Supervision Case Manager/Coordinator
      Aug 2013 - Oct 2016 · 3 yrs 3 mos

      Make executive decisions on placement and graduation of defendants into the Compliance Court Program. Evaluated Specialty Court Programs policies and procedures to ensure effectiveness and make changes as needed. Case Management, Coordinated, scheduled and conducted meetings with the Judge. Prepared all legal documents and orders, Attended Court hearing 2X a month, Testified during hearings, Prepared court reports on defendants based on compliance, Supervised all defendants in the program to ensure compliance with court orders, Kept chronological record of all contact with defendants and court staff. Networked with external agencies for resources.