Maarkedal, Flemish Region, Belgium
Strategic Design and Innovation Leader | Growth Mindset | Keynote Speaker If your organisation is looking to build future-ready strategies, unlock new growth, or embed design and innovation into your business DNA, I’d be happy to explore how we can work together. I help B2B companies innovate, design, and scale new digital products, services, and business models that expand their core business. By combining strategic foresight, design thinking, and emerging technologies, I guide organizations through transformation and growth. With over 31 years of international experience, I operate at the intersection of technology, design, and business impact. I believe in technology as a force for progress, especially when directed by human-centered design and clear strategic intent. As a growth thinker, I focus on translating creativity into measurable value for business, users, and society. I bring structure, clarity, and energy to complex challenges. My work supports leaders and teams in aligning around purpose, accelerating innovation, and navigating change through co-creation and design-driven thinking. I am currently working as a freelance expert with Sweet Spot Experts, supporting clients in venture design, innovation discovery, and transformation strategy. I also lecture on Design Thinking and Innovation Management at Ghent University and recently delivered a TEDx Flanders talk titled “Why CEOs Must Lead the Shift to Design-Driven Innovation.” My services include: - Business model innovation, venture design, and strategic foresight - Service design and design roadmapping for technology and digital services - Innovation culture building and capability development - Masterclasses for executives on design-led growth and innovation - Keynote talks on strategic design, technology integration, and leadership - Advisory board roles and non-executive innovation guidance - Executive coaching for C-levels on embedding design and innovation Areas of expertise: Strategic innovation, product and service design, customer and user experience strategy, business transformation, circular and sustainable design, human-centered systems, and the integration of AI and emerging technologies into innovation programs. If your organisation is looking to build future-ready strategies, unlock new growth, or embed design and innovation into your business DNA, I’d be happy to explore how we can work together. 📞 +32 472 55 00 07 | ✉️ [email protected]
Rouback is an innovation project at the intersection of cycling, safety technology and applied research, connected with UGent and shaped with a clear venture/startup mindset. The project explores how safer cycling can be supported through technology, data and real-world insight, moving beyond a purely academic exercise toward something that could have practical value for riders, teams, organisers and the wider cycling ecosystem. My role in Rouback is the strategic design lead: I help bridge the research world and the market context, frame the opportunity, sharpen the value proposition, connect the right stakeholders, and translate the technology into a credible story, product direction and potential venture path.
Fractional Design and Innovation strategic consultant in technology and service industries operating at the intersections of corporate culture and process, technology and customers outcomes, services and hardware, products and experiences. When you need a leader in organising strategic growth workshops, a design thinking champion, a catalyst that can bring multiple voices together for the next big vision starting from your users and stakeholders, give me a call. Let's discover what is possible.
a global community connecting design-minded changemakers working in more than 150 organization. https://www.designatbusiness.com/
I regularly lecture at Ghent University (UGent) on Design Thinking and Innovation, where I share practical insights from leading innovation programs in industry. I enjoy helping future leaders explore how empathy, creativity, and strategy can converge to drive meaningful change within organizations.