Ninove, Flemish Region, Belgium
I work at the intersection of sport, business and partnerships. With a background in marketing, commercial strategy and hands-on execution, I help sports organisations and brands turn ambition into revenue. Through positioning that resonates, partnerships that deliver, and strategies that actually get implemented. Over the years, I’ve operated both in leadership roles and as a consultant, always with the same focus: creating tangible impact, not just plans. My experience spans sport and entertainment environments where commercial growth, fan engagement and brand value need to come together. I’m particularly interested in how partnerships in sport are created, valued and often misunderstood; and why so many fail to reach their potential. Alongside my consultancy work, I write and reflect on the business of football and the dynamics behind the game. — Open to conversations around: • Strategic and commercial projects in sport & entertainment • Partnerships and revenue development • Speaking, writing and analysis on the business of football
Football club marketing mgmt